How To Survive In Prepaid Legal Services This Year and Beyond - Part 2
How To Survive In Prepaid Legal Services This Year and Beyond - Part 2
Now my friends, lets get into some marketing strategies that I have learned to take your prepaid legal business to the next level. I desire in this article to begin sharing with you the exact strategies I used to grow my business. But, before I do I want to talk about a huge limitation that we as Prepaid legal Independant associates have. We are limited to ourselves and our marketplace. Now it is true that you can market and recruit associates all over the country but you cannot be all places at once. You cannot train people 24 hours, 7 days a week. You cannot build relationships with people 24 hours, 7 days a week.
We are limited to how many folks we can speak with in one day and how many relationships we can begin to build in one day. However, there is a tool that allows us to overcome these obstactles, and that tool is TECHNOLOGY. Technology today is growing faster and faster and more and more businesses and entrepreneurs are using technology to grow their businesses. Technology like the Internet will allow us to do this and is a must for Prepaid legal associates. Let me explain why.
Today people are more skeptical than ever. If I go up to some stranger, introduce myself and hand them a DVD and business card, my prospect has no reason to trust me or the message I'm sharing. Now I know what you may be thinking, especially if you have bought into everything your upline has been teaching you..that being, Once they see how awesome the Prepaid legal business opportunity is they will naturally want to join me. WRONG!! If there is one eternal truth I can relay to you it is this.. "People do not join company's or products, they join YOU." Prepaid legal services, Inc. is not the motivator that will entice your prospect to sign up on your team. The deciding factor will be you.
In your prospects mind they know that they will be working with you, spending a lot of their time with you, and trusting you to back them up. In my last article I spoke about creating your value so you have something to offer your team. This is where creating value is important. You have to know how best to help them. The best way to help your team is by teaching them to use cutting edge technologies to build their Prepaid Legal business. Now let's get into the WHY!
The Internet is used today more than ever for social networking. If you need a date or a wife, check out an online dating service. For example, Eharmony has made millions matching people. If you want to connect with your Friends and family or simply meet new people then check out Facebook.com or Myspace.com These are just a few social networking sites. You can also go to Youtube, Squidoo, Metacafe, etc. to see videos of live people sharing their message. The possibilities to connect with people are endless today. This is what makes the statement that many network marketing companys say, which is "The Internet is not a good way to build relationships and in Network Marketing it's all about relationships" not relevant today. This may have been relevant years ago but not today.
The Internet does not limit you geographically to any one marketplace. It allows us to get our message to more people 24 hours/7 days a week than face to face prospecting ever will. Video marketing which Is one strategy I use will not only build trust with your prospects but will train and brand you as a leader in this industry. As will Article marketing, Press release marketing, Blogging, etc.
Now, for your first lesson my fellow associates and network marketers I'm going to give you the secret to successful Internet Network Marketing. Offline and online network marketing are not all that much different. When we promote our Prepaid legal business offline, whether through buying and cold calling leads or a direct mail campaign, our job is to expose the 'plan' to as many people as possible. Online marketing is no different. Our goal in marketing is to get Prepaid legal to be seen by as many people as possible, this translates into TARGETED TRAFFIC. The amount of targeted TRAFFIC that you generate to your offer is directly proportional to the amount of success you will have in your business.
I'm going to assume you have no money for your marketing but you have time. You see time is just as valuable as money, sometimes more so. But anyways three FREE marketing strategies that helped me starting out and I still use today..' Hint Hint' I'm using one as I'm speaking with you now, are FORUM marketing, ARTICLE marketing, and BLOGGING. There are many paid strategies that you will learn later but you need to begin marketing yourself and generating targeted leads that are way better than the $12.00 leads you might be purchasing today.
The first thing you will need is a URL or website link. For example,your domain. com. One of the best company's I use to purchase my domains is Godaddy.com. They are reasonable and offer everything we need to market our business. You need a personal branding website link, if you already have a website link through eservice you will not be using that link to capture prospects. More on why later. But for now create a unique branding URL. For example. www. your name.com, www. mlmonlineprofit. com,new wave marketer.com. These are just a few examples but it will need to be a domain that no one has.
The next tool you will need to get is an autoresponder. What is an autoresponder? It is specifically for email marketing and will allow you to send out emails on autopilot. An autoresponder is extremely important to your overall marketing because remember what I told you in the beginning, you have to create value and relationships with your prospects before they will ever pick up the phone begging to join your team. I remember when I had a prospect call me up out of the blue and beg to join my business. I felt embarrassed because he acted like he was in awe that he was speaking to me. You see, he had been watching my videos, reading my articles and connecting with me online weeks before calling me. The relationship and trust had already been built even before he called me. This is an example of the power that cutting edge strategies bring to the table. This by the way was all done on autopilot, by the time I personally connected with him he was ready to sign up. Now Ihave used both of these company's for my autoresponder and they are both good. There are many others but I liked Aweber.com and getresponse.com
Can you imagine having this happen to you? You can with the power of list building and email marketing. Think about this today my friend and take action. Look for my next article that will talk more about the power of email marketing and getting your message created so you can deliver the goods in your Prepaid legal business.
I used to believe 100% in my company's marketing system until a 26 year old punk kid online showed me how he recruited 95 people into his network marketing business in 3 days without picking up the phone.
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