How To Track Mentions Of Your Brand On Twitter- An Insight

Online branding has long become a very good concept for internet entrepreneurs

. With the advent of the social networking sites and web 2.0 it is now too much of importance to use them if you own an online business. Perhaps the best social networking site for online branding purpose is Twitter.

Why Its Important

Tracking the number of time your brand has been mentioned on Twitter is a very good way of understanding how popular your business is. If the answer is positive, you know you are on the right path and if not, you know enough to change your marketing policy. So it is a kind of feedback process that you can use for betterment of your company. It also offers you options for goal-setting, vanity-checking, reputation management, building a PR opportunity etc.

Moreover this can also help you with not only how much people are talking about you but what are they talking about your company! Small number of positive comments outweighs large number of negative comments or mixed comments with a tendency for negativity. So people who use twitter to promote their business must understand how to track the number of times their brand is mentioned on Twitter.

How to Do It

There are several ways a person can track how many times their business names are coming on the internet! But first, it is mandatory to have an account with the Twitter because if you do not, your business is not likely to flourish anyway. The easiest and most convenient option is to run a search in Twitter. The Twitter search is a convenient yet powerful tool for this purpose.

Running a simple search with the name of your organization, web address and relevant keywords is enough to generate a relevant number of returns according to the popularity of your organization. For example, say the name of your organization and your web address are respectively XYZ Limited and xyzcompany.com. Now log on to your twitter account and perform searches with the keywords: XYZ Limited, XYZ.com, XYZ Company, XYZ Company dot com etc.

There will be results returned on the basis of your popularity. If you use a personal logo with/without some kind of tagline, your site is likely to come up much more. If you do have a tagline, run a search with it too.

Offer incentives and apply other methods if you want to do a little marketing too. Twitter is the future of online entrepreneurships. Online branding can help one to understand both his/her own popularity and to increase it. If you are using any other social networking or blogging website like Facebook and/or Friendfeed, use other search tools like Boardreader, Omgili and of course Google Blog search etc.

by: Roy M. Sencio

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