How To Use Do Follow And Non Follow Links - Build Your SEO Strategy
How To Use Do Follow And Non Follow Links - Build Your SEO Strategy
The first time I experienced the hammer of Google was two
months ago. I was struggling to index one of my video sites.
My problem is that the more quality links I put to my site,
the more I went down in the Google rankings.
I am a website builder not a SEO expert. All my knowledge
about SEO comes from eBooks' and tips from experts. Several
of them always told me that "No Follow Links" didn't had any
effect in the Google algorithm. I was always concentrated in
getting Do Follow Links, as part of my SEO strategy.
To my bad luck, I was so wrong!
First let's define what is a non follow link. It's basically
an HTML attribute that tells the search engines that this
Particular link shouldn't influence the site's rankings or
help with indexing.
During my ranking battle with Google, I read a very exciting
E Book from Josip Barbaric. He was the light in my path. His
approach on No Follow Link was very different. To him No
follow Links were essential for a good Google ranking. The
logic is very easy to understand.
The Google algorithm takes links as a vote of trust from the
users. If the quality of the links is good, Google increase
his trust in your site. But you must be very careful in how
you get those links. Thinking with a conventional SEO
perspective your goals are links, links and more links, but
Google don't only measure the number of links. They also
measure how you establish those links.
When a website doesn't uses SEO techniques but has a good
Google ranking, the quality of the content is the key.
Visitors find this content relevant to their search and from
time to time they link or trust in the website making a
recommendation or review via social bookmarking, social
media, web 2.0, etc. Almost all this social sites uses non
follow links and the visitors establish the links in a
natural and organic way.
Blog owners could use the site content because is good and
webmasters establish links to the site because of its
quality. The visitors of the website don't see if they are
bringing a non follow or a do follow link. They only
recommend the site using their preferred method. If you
think with this kind of logic then you can understand the
Google algorithm
You must establish a good number of do follow links to your
site, but you have to consider to establish non follow links
too and this link placement most be organic. Never get 150
links(do follow or non follow) in one week and then nothing
for the other week. Is not organic or natural. Google is
going to punish you.
In my experience the best way to establish non follow links
is using social media and bookmarking sites. I personally
recommend social marker since you can establish a nice
number of links in minutes. Almost all the sites that are
listed in social marker (approximately 60%) have the non
follow attribute. After my video site got several non follow
links my Google rankings were better. I conclude that you
most consider the placement of non follow links in your SEO
strategy as an essential part of your success.
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