How To Use Promotional Products At A Conference

Conferences can provide companies with an effective opportunity to come together and celebrate what they have achieved over the year

. They also offer staff and customers the chance to see what the future holds for the business, as well as seeing what work goes on elsewhere in the company.

It is a rare opportunity to get a large number of important staff and customers of all levels in the same place and so a prime opportunity to use promotional products to get your brand noticed and make a lasting impression. Most conferences will use promotional gifts, but where do you start when it comes to choosing the right ones for your conference? This guide will explain how to use promotional products to get the most out of your conference.

What Do You Want To Achieve?

This question should be the first thing you ask yourself. What do you want your promotional products to do for your company and why will they be effective at a conference? Are you trying to get your brand seen by a new audience or are you trying to create a higher level of brand awareness in your staff? The promotional items that you choose should fit in with your marketing and HR objectives, so make sure your marketing strategy is consulted when you are considering what you will use.

What Are The Most Effective Promotional Products?

Again, this will all depend on what you want to achieve as a result of using promotional items, but generally speaking the most effective way of raising and maintaining brand awareness are is by using practical and frequently used items. Office supplies such as promotional pens, calendars and mousemats are items that will be used everyday and when branded they provide an opportunity for a brand and logo to be seen frequently. This is particularly useful if you are trying to increase the level of knowledge of your brand amongst existing and potential customers, raise brand awareness in staff or promote a new or refreshed brand.

How Can Promotional Products Promote Our Brand?

Remember, with promotional products you are going further than simply putting a logo on an item. With the sheer range of choices available the item itself can reflect the values and the operation of your business. If you deal with computers, use promotional flash drives. Trying to promote your green credentials? Use recycled and eco friendly items. There really is something out there for every company.

When using promotional products at your conference, remember the aims and directions set out in your marketing and HR strategy and make sure that this is carried through with your choice. Rather than just being a random item that you give out for the sake of it, make sure the promotional gifts used at your conference are carefully thought out and are consistent with your marketing plan. Promotional products can be a hugely effective way of increasing brand awareness both internally and externally, so think what you want to achieve as a result of using them.

by: Alan Grainger

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