How To Work With Media: Setting Up A Community Skatepark
While you're organizing on developing a community skatepark
, the efficient way to accumulate followers is by dealing with mass media. Below are a couple of ways:
The Print and Electronic Media
Build and maintain a directory of all media acquaintances, so you know immediately who to contact when required. Incorporate all of the newspapers, magazines, television and radio stations in your area on the list. Think about regional and national sources only when you have a motive to think they will likely take interest in it. Newspapers and television editors send out reporters in relation to the news of the day. Magazines, alternatively, plan for press months in advance. Call up each contact and request for their deadlines and submission criteria. Include this info on your list.
The Media Kit
Any time that you have a meeting, you'll want to invite the media. They've already the very best capability to bring your project to a large audience. Whenever that the newspaper, radio or television media turns up, provide them with a media kit. It is a current packet of information concerning the mission and the improvement currently being made. The reporter are able to keep this media kit to help in the preparation of news stories. The media kit is the reporter's job a lot easier and enhances the chance for positive, precise coverage. The media kit should include the information and facts sheet, wish list (a list of donations needed), fact sheet, flyer, press release, photos and any other relevant details. Don't overwhelm members of the media with this kit. Maintain it to remain fairly short and to the point.
The Internet/World Wide Web
The World Wide Web is also a useful method to acquire support and gather details. Create a website and start by posting your data sheet. Add pages specifically addressing fundraising, current activities and progress. In the course of the design phase, the design plan can be placed on the web with an area for viewer comments. Weekly comments posted to the web can be shared at regular meetings. As design plans change, the revised plans may be published so that interested persons can follow the progress of the skatepark.
Remember to add links to other sites that can help further your cause. Many skateboard manufactures have sites with skatepark directories and other info that can come in useful. Always get permission right before establishing a link. Once fundraising has started, use the Internet to let the public and volunteers know what is coming up.
After construction kicks off, take digital photos or scan in pictures to supply a weekly update. The establishment and upkeep of the website is best left to people in the youth committee. They have or can quickly gain the proficiency required to build a web site and the resulting site will reflect the interests of that age group.
by: Howard h evans
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