How To Write A Good Advertisement - Dramatically Spike Your Profits
How To Write A Good Advertisement - Dramatically Spike Your Profits
Let's begin...
If you want to know how to write a good advertisement, I have the proven step by step method to help you do that.
Let me clear up one thing...
What would you call a good ad?
2 things...
First, as long as it attains YOUR OBJECTIVES, than that advertisement is GOOD.
Second, as long as you can quantify that objective than it's a good advertisement.
When it comes to ads, most would want to accomplish just one thing...
ATTRACT CUSTOMERS.
And I'm about to reveal 3 golden do or die rules to writing a firm profitable ad.
How To Write A Good Advertisement
Do Or Die Rule #1
"Know Your Market Better Than You Know Yourself"
Before lifting your pen to initiate writing your ad, you must figure out everything there is to be familiar with about your market.
Why?
Because very often many who write ads think they know their market:
"My market has customers that are different from other businesses out there, they are sophisticated and unique."
Tsk tsk tsk.
Its not enough to just think you know your market. KNOW your market, intimately too...
Here's a powerful tip. Don't guess your way thru your ads, otherwise you'll end up producing a total failure of an ad.
However, you can side step the mistake of assuming what your readers want.
Here's what you need to do:
1 - Communicate With Your Best Customers
Get together with your top customers and ask them why they chose your company and not your competition...
BUT... don't be the one who actually asks the questions to your customers, get someone your customers cannot easily recognize as part of the company.
The reason is.you want honest straight forward answers.
Asking them "why did you choose my company" while towering over them will lead to getting an answer they believe you would want to hear.
Its easier to open up to someone whom they have little vested interest in impressing.
2 - Talk To The Worst of The Worst
Its best to quickly identify your worst customers this way:
They've bought from you once then never returned. Or took all your free stuff and then never returned.
There was a marketing campaign I heard of where the customers got so heated up they didn't dare to call the company for fear of completely losing it on the phone.
The marketing experts at the top of that company were gratefully as sharp as a razorblade.
They quickly sent an "I'm sorry" letter to those involved in the marketing promo.
Along with the apology offered their premium products at a discounted price and the results were miraculous.
Sales zoomed past previous records in the blink of an eye.
Lesson of the story: had that company not discover that their customers were disturbed they would have not at all sent the "I'm sorry" letter and in consequence lose out on thousands in extra sales.
The other fabulous thing about talking to your worst customers is they don't care about telling it like it is.
Then design better products/services that simply knocks out objections from even the most difficult customers.
3 - Talk To Those Yet To Become Customers
Sometimes when you run a promotion you'll have people who phone in to enquire, these are the ones who aren't your customers.yet because they've yet to take the necessary actions.
What do you do?
Ask... "why haven't you purchased yet?"
If they're still not budging then make your promotions more time sensitive...
Instead of giving them no window of time to act in, NOW, give them only 2 weeks, next. sit back and pay attention to your sales ascent.
First rule in learning how to write a good advertisement...CHECK! On to more knock-down techniques...
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