How You Can Be Intriguing On Google+
Obviously it's important that your business find ways to not be boring on sites other than Google+
, but let's face it, Google+ is different than other social sharing sites like Facebook and Twitter. To begin with it's owned by the Big G. All of the social sites, Pinterest, Youtube, LinkedIn, Facebook, Twitter and all the rest, are merely conversation and participation by you and yours. The goal is to get them engaged, wanting more, and even creating more.
That being said, Google+ is different in that it offers a ton of tools to do all this sharing. I want to point out the ways Google+ and it's tools can take your marketing to the next level on this platform.
Stay Involved
First get familiar with the Google+ communication and messaging abilities. Hangouts, for example makes things easy to get folks together and talking.
Get to know the many ways your phone can make your life easier in your Google+ efforts. You'll be happy to know your Android or iPhone will be a big help with your Goolge+ projects. You can be anywhere and send messages, interact with people in various ways by making posts or answering questions or even host a video chat session.
Get Your Content Out There In Fun And Useful Ways
Making the notice is the point, right? Look for various ways to appear head and shoulders above everyone else in your market. You have to look, smell, sound and taste different to get this done. Don't be afraid and take action. Circle alone makes a huge impact on business owners in terms of providing new and different ways to share content with qualified listeners. Members of various circle only get the content shared with that circle. It's new I know, but hugely advantageous if used correctly. If you think of Circles in terms of levels or categories or sets and subsets of customers you'll get the hang of it pretty quickly. Some are just acquaintances. You may throw them some free content, but the best stuff is saved for your friends in smaller and smaller circles.
Use Hangouts to talk about new services or products you offer, or hold Q and A sessions. Utilize Public Circles to give away some great free content. Google will notice and possibly list this content on the SERPs, but even more importantly you will get people into your sales funnel.
Heretofore as marketers we had to either have Private or Public content. Facebook, Youtube, and all the rest don't provide a way to qualify how much content or which content we make available to readers. Circles does. Be creative with that power. You are all that's stopping you.
Just keeping up with latest developments in your industry can be a lot of work, let alone writing about it, tweeting about it and posting about it. A social media manager will be a great asset for your business in this regard.
Spend some time thinking about your best products and services and use Google+ to your advantage by helping your customers get focused on them. Using some creativity will further your efforts tremendously. Quite being scared and just try something new. Your excitement will be contagious and you'll either flail around or be successful, but you can't be successful if you don't try.
by: socialmanagerweb
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