How You Can Use Yahoo to Drive Traffic to Your Website

Do you want to know how Yahoo Overture is used to drive laser targeted paid traffic to your website

? Then you've come to the right place. Overture has now become Yahoo search marketing because of Yahoo's takeover of Overture. Overture noticed that the Internet was rapidly expanding so they took the opportunity to create an engine that would bring traffic to websites for a small fee, they rapidly found their way to the top, the saw that Internet marketing was a big hit because there are so many businesses on the Internet waiting to get discovered.

In order for an Internet business to be discovered it needs to be easily found by the people looking for it, paying for web traffic could direct thousands of customers per day to your online business and therefore multiplying your sales, the opportunities are limitless on the world wide web. Yahoo's marketing works by placing advertisements on their high traffic websites and search engine results, For example lets say you are selling leather wallets, when someone types leather wallets on the search engines your website should come up on the right side of the page, people see the advertisement, click on it and the ad takes them directly to your website.

Yahoo gives your company the opportunity to get thousands of visitors for a fee, with a billion people using the Internet every day your business can grow by a substantial percentage. Getting laser targeted traffic to a website is every companies goal. While some work very hard to get their websites to rank up in the search engines for a specific keyword, you have the chance of buying traffic so you don't have to wait month to get results. I'm going to be honest here, paying for traffic doesn't come cheap.

There are multiple ways that that Yahoo charges you for your services, the main way they charge you is by keyword clicks. Some keywords may range from five cents to fifty dollars. Keep in mind that Yahoo isn't the only one that offers ad services, there are hundreds of engines out there that offer the same thing. Here is the list of some of the most popular ones.

-Google AdWords

-MSN search marketing

-Facebook ads

-ASK

-Pulse 360

-7 Search-results

-My-ads (MySpace)

-Miva

-Twitter

How You Can Use Yahoo to Drive Traffic to Your Website

By: Andres garcia

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