How do Lead Generation Systems like Magnetic Sponsoring Work?
How do Lead Generation Systems like Magnetic Sponsoring Work
?
By now you've probably heard of Magnetic Sponsoring, My Lead Systems Pro, IM Elite or one of many other programmes out there online that promise all these amazing things which you have no idea what to do with! So what are these lead generation programmes and are they worth the money you pay for them?
Lead Generation systems usually work on a subscription basis. The best systems offer you a free trial period or refund within the first 30-60 days. Some will have a minimal joining fee of $1 or even 1 cent. Be wary of any system that asks for a large sum up front and no guarantees, refunds or contact information. Most systems will offer you online and phone support 24/7.
Some systems like Magnetic Sponsoring, MyLead Systems Pro and IM Elite have their own forums and social networks where you can meet online with other people trying to use the same system as you. They may alos have their own training programmes, eBooks and other resouces.
What Lead Generation Systems give you:
-Ready made capture pages
-A free (or low cost) front end product to build a lead list
-Training to advertise your website or business online
-An income from product sales commissions
How they can help your business:
-They help you create a list of leads for your primary business
-They provide valuable training in marketing online
-They can provide training in copy writing and pay per click campaigns
-They can give you up to date information on the latest online marketing techniques such as social network and video marketing
-Some also train you to develop your own product and sell it to a niche market
Pros of Lead Generation Systems
-If you're starting out, a Lead Generation System takes a lot of the effort out of copy writing, website design, pay per click advertising...pretty much everything
-Lead Generation Systems allow you to learn from the mistakes of other marketers who went broke or bankrupt in the early years trying to find out what worked
-They are usually quick to set up (an exception would be MyLead Systems Pro which took three days to set up!) and you can get going without too many dramas
-They provide training and support
-Ongoing training from webinars, newsletters and updates will keep you up to date with the latest techniques and systems. A great example of this is What's Working Now which has closed its membership for now (I got in early) but keeps members up to date by simplifying information down to the most important techniques.WWN is probably the best source of info for me at the moment so if you didn't get in hopefully you can all nag Mike Dillard into opening up the membership again!
-They save a new marketer a lot of time and money which would otherwise be spent on making mistakes and expensive experiments
Cons of Lead Generation Systems
-While the system may work for some people it may not necessarily be your cup of tea and you may struggle within the constraints of template capture pages and limited affiliate products
-If you have your own online business idea most systems will be too restrictive as capture pages are designed for the system products. One exception is George Brown's Traffic Formula which is hooked up to the IM Elite training system designed for creating your own product
-They still take time to set up and lots of repetitive actions every day for weeks, even months to get the brilliant results they advertise
-Ongoing costs from membership fees can feel expensive when you start out and aren't making much money yet
For a beginner marketer a Lead Generation System can save time, money and a lot of study and get the business online and functional in a much shorter time period. Think of a Lead Generation System as "online trainer wheels". In the long term, it may be better to break away from the system to develop your own products or systems - if you're so inclined (and have nothing better to do with your Saturday nights...).
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