How many times have you heard "would you send me more Information"?
Electronic Information Kit (EIK) also known as Electronic Media Kit (EMK) is the answer to this most frequently asked question by a customer
. A superior version of the traditional PDF, power point or word document attached with an e-mail (the till-know known way of sending information to a client), EIK is a quick, efficient and engaging way to respond to your clients' queries.
EIK more than a PDF and e-mail
Following are the three reasons that make EIK a better version of a PDF/PPT- e-mail combo;
1. EIK functions like a mini website. EIK is an electronic version of your PDF, Power point or word document. You can e-mail it to your client with a click of a button. Electronic Information Kit will appear in the search engine list and therefore can be found by many other online users.
2. While a PDF, power point or word document can contain only text and photographs, an Electronic Information Kit can include audio and video clippings too in addition to text-based information.
3. EIK is 100% trackball. Using Electronic Information Kit you can view a complete report about your clients' actions. You exactly know who opened it, when did he open, how many time did he open and on what link he clicked each time.
5 benefits of Electronic Information Kit
1. Search Engine visibility
Web Researches have shown that a customer is most likely to encounter a new product while surfing search engines.
EIK features specific information about a product or service with appropriate keywords to attract search engine. A search engine prefers information which is specific and keyword-rich.
2. Intelligent Segmentation
Electronic Information Kit, due to its unique feature of providing an immediate report of every user-click, works as an intelligent segmentation system. It allows you to identify your target audience and their needs.
Thus, you can focus your entire efforts on the right massage and the right audience.
EIK will reduce the cost of sale and increase the sale conversion simultaneously.
3. Stand Out from the rest
Having an EIK gives your product/service a distinct identity in the specified category. Unlike a host of websites which are full of scattered information, an EIK presents information in a short, to-the-point and crisp manner.
In today's fast paced life, a user does not spend time reading information. What a user likes is information tailored to satisfy his needs. EIK serves that same purpose and your product/service is noticed immediately.
Keeping in touch with the user
Market researches hold key in keeping your product/service relevant to the needs of your target audience. EIK gives you the ability to test massages, layout, and offers and remain aware of the changing needs of your users.
5. Time saving and cost effective
EIK is time saving and cost effective because;
Using Electronic Information Kit you can disseminate information about your product to as many people as you want in a short span of time.
EIK, due to intelligent segmentation, saves you time and money you otherwise have to spend on promoting your product in the vast market.
EIK will help you collect data about your user's actions and needs.
How many times have you heard "would you send me more Information"?
By: CBIL CORP
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