How the Extraordinary Stoner is Helping Prop 19
How the Extraordinary Stoner is Helping Prop 19
Despite whatever evidence has presented itself in contradiction with the characterization of stoners as a bunch of lazy liberals over the years, the public image of pot users seems to have only recently begun to budge. Whether the billboards littered across Los Angeles conveying "typical stoners," as just typical people, like grandmothers, gynecologists and lawyers, have been effective in reshaping the public perception of smokers is hard to say, but it could be ventured that these advertisements have probably not led any conservatives or strict mothers of teenagers to one-eighties on the issue.
Even still, the rebranding of the stoner is working, but like with many effective advertising campaigns, it relies on the endorsement of someone more enviable, with greater public visibility than the Kindergarten teacher smoking up to ease her insomnia.
In the case of marijuana legalization, these people are not paid, but rather paying. It could be argued that the greatest device on the side of Proposition 19, the bill to legalize controlled amounts of marijuana is the endorsement of the non-typical stoner.
Certainly, the financial contributions are helpful and allow for such advantages as the pro-Prop 19 commercial, the first of its kind, that aired on Tuesday, but more than that, it's their support in the first place that shatters the stereotypes of what it means to be a stoner.
Just today, George Soros, the multibillionaire hedge fund founder and the man credited with, "breaking the bank or Britain" became the second largest donor to the Prop 19 campaign, dedicating $ 1 million to the cause.
Soros is 80-years-old and has enough zeros on his bank statement to make most people dizzy, certainly not the typical inarticulate, underachieving stoner society has been carving since the 60's.
Several weeks ago, headlines were made when multiple engineers and designers from Google and Facebook, some of the most successful and cerebral members of their generation, donated to Proposition 19. The sums weren't groundbreaking, but the statements behind them were.
Ten years ago an employee at one of the most competitive companies in the world never want to expose themselves as a pot smoker, but today people are dropping their masks and the typical stoner is being revealed and reinvented something entirely apart from what we have come to recognize.
The extraordinary stoner is arguably the greatest tool in getting marijuana legalized in that it withers the opposition's argument that pot is a gateway drug that tears teenagers from their ambition and poisons society.
The fear tactic and flame fanning employed by conservatives, the tale that pot will inevitably lead to failure just doesn't hold up when counter examples, like Facebook co-founder Sean Parker and 80-year-old billionaire are on hand to put them out, and then to light one up.
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