How to Attract Interest in Your Availability as an Expert Witness
How to Attract Interest in Your Availability as an Expert Witness
If your specialty has its own regulatory or certifying agency, or licensing authority, you might consider speaking at conferences. Offering a relevant speech for no cost can have a substantial promotional effect, as well as enhance your CV.
Plan to write articles for journals or magazines that focus on your experience. You can also write articles for lLawyers|attorneys} about the connection between your specialty and the law. Naturally, you would write this from your perspective as an available expert consultant or witness, and not from the perspective of a lawyer.
A direct mailing to attorneys or law firms about your availability is not worth the time or money for new expert witnesses. However, after you establish yourself as an expert, it is a great idea to maintain contact with the attorneys with whom you have worked.
Lawyers move frequently, especially the ones who work with or for bigger firms. Addresses change. E-mails change. Phone numbers change. If you do not communicate with them once a year, they will forget about you. You can maintain contact easily and acceptably with a seasonal greeting card around the New Year. You can use any change of your own e-mail, phone number, or address as an excuse to send out a reminder about your existence.
As a member of an industry association, or any large professional group, you may have access to member listings in either email or postal mail form. Take advantage of those lists to put the word out to colleagues. You have legitimate access to them, and colleagues are more likely to read your communication if it is not spam or junk mail from an unknown source. I know specialists who join attorney groups as affiliate or non-attorney members because their professional specialty overlaps with the focus of the law group.
Having a website is of paramount importance. Get one. The Internet is at the heart of nearly everything nowadays, and attorneys will turn to it at a moment's notice to seek out potential experts.
The name of your website is critical. Specifically, a well-chosen domain name will dramatically enhance your ranking on search engines.
For example, choosing www.expertwitnesstraining.com www.expertwitnesstraining.com as a domain name for expert witness training demonstrates that fact. Incorporating your specialty subject as part of the domain name will rank your site higher for its intended purpose with the search engines. A well chosen domain name provides the best visibility to lawyers looking for your experience.
Make sure your website looks professional and reflects your background, experience, expertise, and professionalism, even if you have to hire a website designer or programmer to do it for you. Follow up regularly to enhance your website's content, and continue to market it to and through the search engines. reliable website design will do that for you. You should certainly consider hiring a consulting firm that specializes in and has years of expertise in Search Engine Optimization (SEO). While artistic elements are appreciated, attorneys are more interested in your website's content. Attorneys are less concerned with your website's jazziness than your credentials, presence, and experience.
Always ask potential clients how they found your name and number. It will help future marketing efforts to analyze the accomplishment of the different methods you used to market your services or increase your visibility. Each year, evaluate which techniques accounted for the largest number of contacts for your services. If you spend money on promotion, you should know whether it is worth spending it again in the following year or two. However, don't be disappointed if some callers do not know how they found your name or number. A common response is that they found your name somewhere on the Internet.
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