How to Create a Successful Marketing Campaign
How to Create a Successful Marketing Campaign
Autoresponders are popular tools with marketers as they allow you to do many things from building a list to selling a product. In this article I will show you how to plan and create your own successful marketing campaigns which you can use with your autoresponder tool.
Professional writers plan out everything they want to say before they write a single word. In order to create a successful marketing campaign you will need to put some thought into what you want to say and how you will present it. Careful planning is important.
For example, supposing you wanted to write a step by step tutorial on how to lose weight. You could write down a list of things you want to teach and then put them into categories. Your follow up letters could then deal with each category. Here is an example of categories for weight loss.
Category:Foods You Can Eat
Description:Discussing a selection of foods with low calories.
Category:Recommend Exercises
Description:Exercises that are recommended for losing weight.
You could write a selection of letters discussing each low calorie meal in more detail. Or a daily step by step diet plan. Maybe you could share some of your favorite recipes. Spend some time thinking of the things you could write about and break it into steps before you put it all together into a campaign. You may find many things you could write about.
You need to decide the purpose of your campaign. Are you sharing free tips with your subscribers? Maybe you are selling a book on weight loss and you want to promote it by giving excerpts away for free.
If you are marketing a product then you could write down a list of reasons why you think someone would want to buy it. Then you could provide a link to the site selling that product. So the purpose of this campaign would be to sell your product.
You should always start a campaign off with some kind of welcome letter with any important information you wish to give to your prospects. Your welcome letter gives them the information they ask for.
PURPOSE OF THE CAMPAIGN
Each campaign you create is for a particular purpose such as:
To provide free information to a prospect
To promote a product or website
If you were involved in a charity you could provide information on what the charity does for people, in order to promote the charity's website where people could go and contribute.
If you were providing free information in order to build respect and recognition then you would simply add your name to the bottom of each letter you write and add your email address so your prospects can email you if they have any further questions about the information.
PROMOTING A PRODUCT
The secret of successfully promoting a product is to convince your prospect that you have what they need. Once they sign up for information it is up to you to attract them to your product. To do this you need to make a list of key points about your product and use follow up letters to communicate with your prospect in order to encourage them to buy from you.
SFI EXAMPLE CAMPAIGN
Most people use autoresponders to promote their own home business or an affiliate program. In order to promote an affiliate program you need to write down the key points and promote each one in separate letters. The reason you are doing is because you are giving people the reasons why they should join your business opportunity.
To make this clear I will use an affiliate program called SFI for an example campaign. Here is a list of key points that I have written down about SFI
Allows people to become affiliates and make money.
Has a free and paid co-op for people who can't advertise.
Supplies free training.
Supplies banners and affiliate pages.
Offers thousands of products to earn commission from.
Allows you to earn from your downline seven levels deep.
Has a support forum.
Been in business for over ten years.
Now I can create my letters discussing each of these points in detail. But first I need my welcome letter which points to the main website. Here is an example of a welcome letter.
SUBJECT: Thank you for requesting information about SFI
Hi,
Thank you for requesting more information about SFI. If you are serious about earning a full time or part time income then you have made the right choice. SFI has helped thousands of people quit their jobs and earn a good living working from home and they can do the same for you.
Please visit the main website below to sign up for your free membership.
WEBSITE URL HERE
Yours Sincerely,
YOUR NAME
YOUR EMAIL ADDRESS
I am your sponsor (your name), please feel free to email me at (your email) if you have any questions. I am always happy to help.
The prospect in this case is looking to start their own home business and they have seen an advert promoting SFI as a company that can help them earn money working from home. Therefore they have requested information and now it is up to me to convince them that SFI is just what they need and that they should sign up.
My welcome letter should be enough to get the prospect to click on my affiliate URL and sign up for SFI. However this is not always the case with some people. They need a little more convincing.
RELATIONSHIP BUILDING
There are too many scammers on the Internet who are putting up all kinds of tempting offers to lure people into their trap, and then they take the money and run. Therefore people are scared of becoming victims. Your job is to convince them that you are not a scammer and that you really are willing to help them make money working from home.
To do this you need to build relationships with them by building their trust and respect in you so they feel happier about signing up for your business opportunity. To do this you should make sure your follow up letters concentrate on two important things.
Building your Prospect's Trust and Respect.
Promoting the Key Points of your Business Opportunity.
So, if your welcome letter hasn't got them to sign up then it's time to send the first follow up letter.
SUBJECT: Hello again, it's (your name) from SFI
Hi,
A few days ago I answered your request for information on starting a home based business with SFI. I just wondered if you have had time to look into it yet? If so you may have some questions you need answers to. Or you may be having doubts about SFI being able to help you achieve your goals in starting a home based business.
When I first came across SFI I was also a little worried. After all, there are a lot of scams out there right? However, seeing as SFI is free to join I decided to take the plunge and check it out. After all, if it's free I have nothing to lose. I know now that I made the right decision.
If you are still unsure or you have any questions then you can contact me at (email address) or call me on the phone (phone number). Or if you prefer I will call you.
If you need the website link again here it is
WEB SITE URL HERE
Yours Sincerely,
YOUR NAME
YOUR EMAIL ADDRESS
Remember the key points I wrote down before? I am going to start working them into further follow up letters like this
KEY POINT 02:Free and Paid Co-Op for People who can't advertise.
SUBJECT: Don't Know How to Promote your Business? SFI Can Help
Hi,
How are you today? Well, I hope. Just thought I would catch up with you and see how you were getting on with SFI.
When I first came across SFI I was also a little worried. After all, there are a lot of scams out there right? However, seeing as SFI is free to join I decided to take the plunge and check it out. After all, if it's free I have nothing to lose. I know now that I made the right decision.
One thing that puts people off starting a home business is they don't know how to advertise for new members. People are scared of wasting money on advertising in case they don't get any results. Some people really just don't know how to promote their business while others just don't want to do it at all.
SFI has the answer in the form of Co-Op advertising. It's simple. You pay for a share of SFI's own promotional campaigns and you get guaranteed members joining your team which could be earning you money.
They also have a free Co-Op called EyeEarn where you just stick their banner on the back of your car window. Any sign ups that come from EyeEarn members are shared equally.
Remember, any questions then please contact me.
WEBSITE URL HERE
Yours Sincerely,
YOUR NAME
YOUR EMAIL ADDRESS
Some important points to remember
Limit your follow up letters to a total of between 7-10 letters per campaign. If your prospect hasn't signed up by then, they are probably not interested.
If your business has a testimonials pages then mention that in your letter and point to it. Testimonials of other members are a good way of reassuring your prospect you are for real.
Talk to your prospects as you would talk to a friend. Do not use promotional sales talk or hype. Don't come across as those annoying salesmen who call at the door.
Remember that you are offering the prospect something that will benefit them so focus on their needs rather than your own.
Don't tell your prospect everything in an email. Give them a brief introduction and ask them to go to your site for more information.
Be willing to answer your prospect's questions no matter how simple they are. Some people can miss the obvious on your website so be patience with them.
For more information on this subject you can download the Complete Newbie Guide to Using Autoresponders from Home Business School.
Is Forex Arbitrage a Good Alternative to profit a Living in the Forex Trading Market? Forex Arbitrage Trading: A profit Trading Strategy Or A Bad Idea? An Overview of Online Email Marketing Systems Why you need to market with videos Main Street Marketing Machines 2 Fusion Bonuses It it worth checking out? YES Make as many as the market downturn from 15 plastic down across the board city-PE, PP, PVC-plastics How to write a marketing article by using a sample of a complaint letter as an example Long Term For Profit Making in Investment Double or Triple Your Profits With This Email Marketing Secret Xtreme Profit Robot - A Sneak Preview Inside The Members' Area Amadeus Consulting Shares the Keys to Successful Social Media Marketing Article Marketing Success: 5 Steps For Creating An Easy-To-Market Website Twitter Marketing For Newbies