How to Launch an Email Marketing Campaign

It was just a few years ago that many people were saying that email wasn't long for

this world-that spam was going to make it more aggravation than it was worth, and that people would move on to more advanced technologies. But while many young, socially minded people have indeed moved much of their web-based correspondence to services like Twitter and Facebook, email is still a crucial communication tool for businesses of all sizes. If you run a small business, you probably know this well, as most small business owners check their email constantly throughout the day and do much of their communication this way.

Due to the usefulness of email as a way to reach out to people, it's only natural that email marketing has become a huge aspect of the Web 2.0 business-building toolbox. But email marketing is more than just sending out some advertising emails from time to time. There's actually much more to it. If you want to launch your own email marketing campaign, here's what to do.

Step 1: Find an email marketing system. There are a number of different software packages to facilitate this process for you, and which one you choose depends upon the needs of your business and your budget. Read up on the various email marketing systems online and decide which one best suits your needs. You'll have to pay for a good software package, but many are relatively cheap.

Step 2: Start building your email list. There are many different ways to do this, but one of the best techniques it to put a sign-up box on your website. Also, if you sell a product online, you can give people a chance to sign up when they buy from you. Once you have a small list-even just a few email addresses-start sending your campaign, and have faith that it will grow with time.

Step 3: Decide what kind of content you want to provide in your emails. Do you want to educate people on aspects of your industry? Do you want to provide inside information about promotions or events? Do you want to keep people aware of news developments relating to your products and services? It helps to decide on a rough format and then to use it every time, making adjustments as you go along.

Step 4: Write your emails. With your email marketing software, you don't have to spread them out (unless you want to provide very up-to-date information in your emails). Instead, you can write them all at one time and cue them up to go out on certain dates. As you're writing your emails, keep the principles of Web 2.0 marketing in mind. Basically, don't be too sales-y, and talk to your readers as if they're your friends.

Step 5: Adjust based on your results. If you find that your emails aren't working for you, then try different tactics. Over time, if you continue to monitor how the campaign pans out, you should be able to find the secrets to success

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How to Launch an Email Marketing Campaign

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