How to Optimize Your Facebook Fan Page Using Various Techniques
With boom in Social Media in the last and coming year
, social networking websites are gaining popularity these days. The one which is hype today is "Facebook" . It is such a website which is having millions of users and this number is increasing in an exponential manner each day.
With marketing and advertising platforms there's plenty of opportunity to reach millions of eyes via networking websites like Facebook. It offers plethora of keywords, ad abstraction, demographic targeting, and contextual targeting.
If you want to leverage FB to market your brand, there is lot to understand this website. Other than profiles which everybody is aware, there is an option to create your own "Fan page" which you may set up in your profile. You just need to optimize this FB fan page so that it could be easily and quickly crawled by Google Crawler in order to improve your brand listing in search engines.
Basically, a FB Fan Page is a public profile that empowers the businesses to connect and share with FB users to market the identity of their brand. Pages help you to spread you word among masses in real-time. Via your content rich stuff on fan page, the number of fans keeps on increasing with time.
The foremost thing that needs to be done is to identify the goal of your page. Then make an appealing profile that includes all the relevant information. Then you need to look into the type of content you are sharing on your page. It should be relevant and constant too. You have to consistently update the page (once a day if possible) and share the information on your personal page as well. You can also set up your Fan Page to update on Twitter for more people to see. You may include certain promo codes unique to FB fans. Update often, ask questions to get feedback: likes, comments and share with others. Do not forget to constantly invite people to join your fan page. Besides this, you may keep on adding photos, videos, and other interactive stuff also.
You could consider incentives with give always for say xx numbered fan, or encourage users to invite their friends and they'll receive xx or do a survey, invite all fans to fill in a survey and ask them to tell you what they think about the page /website and in return they receive a discount or something, or every new fan gets a special discount code whenever they sign-up. Maybe your fans need more reasons to tell their friend about the page - what is in it for them? Do they want a different kind of information, could this be information about other fans - what they think about your products or little entertaining stories about the company. In short, make your page that interesting so as to keep your fans hooked with your page and also to encourage users to keep coming back and therefore tell their friends about it.
Try and build relationships with current customers, instead of targeting to get new customers. Converse about the brand and share the experience that surrounds it. You may also use Google's Keyword Selector tool to determine the best keywords for your company/brand. Then append these keywords with your FB profile, and fan page. To further increase the impact, connect these keywords with your own website too. This would help to increase the chances of your pages showing up in search engines' organic search results.
You may also run contests or something of entertainment value through your Facebook page. Normally this website is considered a truly social activity and people are more concerned about their connections to friends and status updates than they are for shopping and brand research. You may post some funny videos on your FB page; they have a great viral effect with FB users.
One more thing that could be done is create a static welcome page. So that when a new person comes to your fan page, they could see this welcome page with a call to action telling them to become a fan, it could help conversion rates. Also, see if you can get your fan page on another fan pages favorite pages. If the other fan page has a lot of fans, they will be more likely to then join yours as well.
In short, people use Facebook for fun, so make your page entertaining and give your visitors a reason to visit you for a while! Share your f
Now Pay Close Attention --
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Dumb kids on Facebook make $119,833.57!
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Dumb kids on Facebook make $119,833.57! How to Optimize Your Facebook Fan Page Using Various Techniques
By: deveau saad
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