How to Produce a Mailing On Time and Within Budget

9. Keep the costs of direct mails down by thinking carefully about which materials

to use in the mail shot -printing on a lighter card or slightly lower weight of paper could reduce the marketing budget significantly - make sure to discuss all the options with a mailing house before committing to a way forward. Another way of saving money is to choose direct mailing houses which can save you money on envelopes and other packaging items; since these items are bought in bulk at discounted rates, these discounts can be passed on to you.

How to Produce a Mailing On Time and Within Budget

By: David Amor

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