You will never come across as sales-y, because sales won't be your job anymore
. Even if you still make your money on sales. Even if your company still calls it a Direct Sales company. Your mindset will have shifted and so will the way other people react to you. When that happens, you will begin to enjoy the success that you've been dreaming of. And who knows? Your mother might even call to buy something from you after all, not because it's a pity sale, but because she's seen the education you've given online and feels you offer her the right solution, too.