How to Use Video Marketing to Generate Leads and Sales
How to Use Video Marketing to Generate Leads and Sales
Video Marketing has become a great way to get sales and generate leads. It is a great way to grab peoples attention. To make a great video, there are a few rules you should follow to produce good content.
1. Sales Video-- The great thing about sales videos, are that you can make them post them and keep them selling for you 24/7 on the web. When making a sales video, make sure to describe a certain problem your prospects may be having and your job is to give them a solution that could help them. A solution could be to give out your website information in exchange for their contact information. This will get them to be more interested in what you have to offer and possibly become a customer.
2. How-To-Video-- People sometimes have a hard time trying to find a way to use different sites that will help them get their content out. By producing great instructional videos that show people how to use a product or go through a process of other sites, can really help pull prospects to your site.
3. Tease About Using The Product/Service-- A good way to tease viewers is to highlight the benefits of using your business to help them. Give them a few reasons why your business could benefit them. Its kind of like a movie trailer, they give you a few scenes of the good parts in the movie and leave you wanting to know what is next. This is the same thing you should do with your videos. Have your viewers want to know more about your site.
4. Be The Expert-- When you introduce your subject matter, you want to do it in a way that'll get your viewers credibility established up-front. The best way to do that is to create a step-by -step solution to a problem that your product or service can solve best. When you do this it makes the viewers feel like they can trust you if they decide to follow you, because they will feel like you can guide them in the right direction.
5. Short And To The Point-- When you produce videos you want to make sure they are not to long. Customers do not like to watch long videos, which results in them leaving your page. For example, if you have a video that is titled "Watch 3 Minute How To Video" it lets your viewer know that you will only be taking 3 minutes of their time which is not a lot to ask for. You also want to make sure to play soft music not hard rock, especially when targeting the elderly.
With this information you should be able to produce great videos and be able to produce more sales and leads. Always remember that you do not want to sell to people, you just want give them a taste of what you have to offer.
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