How to Write a Press Release For Marketing Purposes
How to Write a Press Release For Marketing Purposes
A Press Release serves two purposes, one is to advertise your business, product, or service, and the other is to get name recognition for marketing purposes. The thing is you do not want the press release to sound like and advertisement. It is an introduction, and information about whatever you are offering be it a service or product.
There are templates for press releases readily available on the internet. What you need to include is the logo of the company, an eye catching headline, a descriptive subhead about the headline, Dateline which includes date of release and city the business originated in, a lead paragraph which better be interesting, second paragraph which goes into more details, keywords for SEO purposes, good quotes, body of press release it includes facts, testimonials, and any statistics you might have, boilerplate which is where you tell the background of your organization, and contact information.
All of this information is usually placed on one or two pages. It should be well written, with good grammar, eye catching text, and include everything a prospective client might need to know. It should make them want to take action by visiting the website of the company.
The logo is important to get the brand out there and in the minds of the prospective clients. The headline should jump out at you so that you will want to read it, and read more. The subhead may or may not be used it depends on the clients wants and needs. The dateline is a must, because it adds legitimacy and urgency to the press release.
The lead paragraph needs to draw your reader in, so it must be interesting, creative, and informative. This is the paragraph that could sway the prospective clients to continue reading, or to move on to something else. This is really the most important paragraph in the press release.
The second paragraph gives more details about the item or service being offered and why they client would need it. What will it do for them? Let them know how it will help them. Include keywords or phrases throughout the press release, just make sure they are spaced out and do not read like they were just stuffed in to the press release.
Quotes from other businesses or articles, or any other important industry person should be used when they can be. In the body of the press release keep it light, put easy to read facts about the business, statistics about future or current trends that would include your service or product should also be included here. You want it to be interesting to read, not just facts and figures thrown out there.
The boilerplate is where you give a brief history about the company, and how the service or product came to be. Who made it and why. Then you need to include all of the contact information including website, phone number, and address. This way immediate action can be taken by the potential client. This will make a good press release and it should help to bring in business if it is well written and i
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