The most important concept that you have to understand about network marketing is that you have to market yourself as a leader in your specific market. What I mean by this is that you have to be a point of call for your down line. You could do this by allowing your down line or clients to contact you if they need help or guidance.
For me, I give all my prospect clients and my down line my fully contact information so they can contact me about any queries they have. In order for you to answer their queries you have to stay knowledgeable about what you're marketing. So my first piece of advice is make your down line your first priority not making money!
This may be a strange concept to understand, but you have to sell yourself not the product. What I mean by this is that you have to be friendly, truthful and approachable because people need to trust you to trust what you are marketing. So as I said earlier give your contact details out so people can ask you questions before they commit to what you're marketing.
How to generate leads
You can gain attention of prospect clients by posting in forums. You should be a contributor not a spammer in forums and only post your links and websites on your signature. And remember to conduct yourself in a friendly and approachable manner.
Create a website to capture attention of prospect clients, make sure your website informs them about what your marketing. There are many places that you can create a free website.
You can gain prospective clients by producing videos or articles that give advice, this will add value to what you are marketing as well as providing you with backlinks to your website.
How to gain more sales by helping your down line
If you want to gain more sales, Duplicity is key, what I mean by this is that you should be able to teach your down line what you do in order for them to get leads and potential sales. So basically you should enable your down line to duplicate what you do so they can also succeed and in return this will lead to your success.