How to define the IPTV business? The key is to look at its position-IPTV, telecom, on-demand - radio and television network of the industry
How to define the IPTV business? The key is to look at its position-IPTV
, telecom, on-demand - radio and television network of the industry
We see operators of the industrial chain confusion. The development of the telecommunications industry to IPTV as its strategic goals, but their role in the new industries is not very clear.
In fact, we have to discuss is IPTV architecture, not the industrial chain. But if we do not know IPTV operators need to provide what services, who need to what the role of upstream and downstream support, and profit by what methods, architecture, there is little discussion of practical significance.
Clearly, the definition of IPTV services, and management of it can be, this is the premise of the architecture study. Here, let us look at the current IPTV services on several main view.
In the country, especially in the telecommunications sector, many people talk about IPTV services, often think of broadcast services, on-demand business, business times, or monthly services, prepaid services, pay-per-service and so on. Because we believe that business is a different network to the user's different experience, and provide operators with different pricing and marketing tool. Like the smart phone business and related services, such as fixed telephone, mobile phones, call forwarding, telephone callback, including calling pay phones, pay phones and so on both sides.
In last year's ATISIPTV architecture group working group meeting, IPDR.ORG IPTV business representatives to discuss when the IPTV business is set on in Accounting. They believe, accounting, including management of users log in, record and manage user IPTV viewing behavior, the implementation of the operator's marketing strategy and pricing strategy, and support operators to offer personalized service, for marketing, is the core of IPTV services.
The DRM in the ATIS group meeting, people were on the IPTV business system has other ideas. Consensus is: The IPTV architecture, DRM is no longer an end to end applications, but IPTV security system, part of the business, so IPTV operators and content rights management should be based on sales of the main line. Therefore, IPTV service system should be based on the form of open network services from various content providers on the use of different strategies to support DRM, and each policy contains the DRM content copyright control, content control to the user, and the corresponding billing strategy.
Us a look at Microsoft's IPTV demonstration software. We can see that Microsoft's position appears on the IPTV and the telecom operators, management software developers are not the same idea. Microsoft's IPTV goal seems to be a new user experience. How to create new user experience, Microsoft is of course the most good user interface. Translucent menu (EPG), multi-angle content retrieval, multiple windows, picture in picture, multi-camera video related, text messages and video of the linkage to come from content providers, channel providers and advertisers to stream audio and video very vividly and in the network interface on the convergence of time and space. This experience is far beyond the current level of digital TV and VoD's.
Further analysis can be found, carriers and operators from the user experience of starting the definition of business, accounting management industry from the perspective of the operators of IPTV subscriber management, content management, content distribution process of the industry classifies as the core business, while the operating system The developer will interface as a business innovation, may seem far away, but they can be viewed as a business system with the observation of different view angles.
Comprehensive description of each view, we can get some overview of IPTV services, IPTV services can tap some of the essence. Obviously, this system does not change the contents of the original broadcast and TV production and channel structure of production, only to change the air in a controlled manner. In this way, the user of the content of options greatly expanded; media exchange functions as the support of the original broadcast control platform can be customized program to achieve spatial and temporal aggregation, control and management of its ability to greatly enhanced.
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How to define the IPTV business? The key is to look at its position-IPTV, telecom, on-demand - radio and television network of the industry Anaheim