How to improve your website ranking on Bing

How to improve your website ranking on Bing

Although Googler still remains the most popular search engine, Microsoft has launched Bing in an attempt to compete with Google. This has been met with relative success as some people have actually stopped using Google to instead start using Bing. One noticeable difference between the two search engines is that they will return different results for the same searches. Consequently, webmasters are trying to figure out how to rank well in Bing. This article describes how to obtain a good ranking Bing.

1) Content

The well-known "Content is king" motto has never been so true with Bing. Numerous tests have indeed shown that tons of content is important in Bing rankings. Having a lot of content on your webste is thus the first step to having good Bing rankings. It is also important to regularly add new content to your site to get Bing to crawl your website more often.

2) On-site optimization

Bing also puts more emphasis on on-site optimisation. As such, you must ensure that your site is fully optimized according to search engine recommendations. This involves having an appropriate website architecture along with the use of proper titles and headers. It is also necessary to use keywords in your domain names, URLs, and file names.

3) Links

As with Google, one of the best ways to improve your Bing ranking is to get links to your site which is commonly referred to as link building. Although link building is the primary way of improving a website's rank in both Bing and Google, it is worth noting that how they treat these links are different. Google exclusively looks at the anchor text while Bing looks at several other factors, including the linking page's title.

As seen above, optimizing your website for Bing is not that different. Obviously, getting a website to rank high in both Google and Bing is quite challenging since their algorithms are different, but by applying these steps in mind, it is possible to bump your website to the first three results in both search engines without having to resort to spammy tactics.

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