Selecting an Appropriate Color Scheme for Website Design

Selecting an Appropriate Color Scheme for Website Design

One of the pivotal elements of web design is the color scheme used for the layout background, images and color of the text content. Colors have been fascinating the human beings from the dawn of civilization. Colors have been one of the most influencing factors whether it is the color of the stone, clothes, feathers of birds or the skin (usually subject to hatred). Any color is fast to recognize and within seconds the human brain relates it to something that could again be either good or bad.

The purpose of the website is to do business in the virtual world of the internet. The customer or the client is going to believe what he/she sees. This means that the conversion of the visitor into a buyer depends to a large extent on the color scheme too. Some of the colors that have a great impact on the buying behavior of the visitors are as follows.

Red: Since ages this color has been associated to blood and is associated to aggressiveness, anger, courage, danger and passion. It is usually seen that the headlines of the sales pitch are in red. This is because the color red is very attractive and catches the eye immediately. The background matters a lot. If the text is in red and the background is black, the buyer reflexes can backfire and irritate him/her. This can be stressful for the eyes too. One should avoid the color combination of red text and black background.

White: White signifies cleanliness, purity and peace. Most of the websites prefer the background to be white because of the contrast with the dark colored text. A white background is a sign of formality and professionalism too.

Black: Black is usually associate with the darkness of the night. It spills an aroma of mystery and secrecy. At the same time this color is a sign of exclusiveness and firmness. Most of the print is black. A tinge of black can give a touch of mystery to the website.

Green: This color signifies nature and vegetarianism. Most of the website that are directly associated with nature or want to be seen as eco-friendly have a website with green dominating color scheme. The color green is sometimes associated with religion too.

Blue: Blue color is usually associated with the clear sky. This color signifies optimism, infinity and calmness. A website with blue background gives an impression of infinite business opportunities and profits. Since ages blue sky is considered best for sailing across the oceans and seas. Blue carries the element of trust too. This is the reason why most of the bank websites have prominence of blue color scheme.

It is always better to discuss the color scheme with the website design and development company in the initial stages of website design.

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