How to initiate Twitter Marketing Strategy
How to initiate Twitter Marketing Strategy
Are you planning to promote your small business on online platforms? Have you thought of Twitter for this? If yes, you are a smart guy. If not, Goshh, You need to check the rapid growth statistic of Twitter, how it's being joined by hundreds of people on daily basis. Everyone is on twitter and being promoted through this social media network because of its real-time search option, user-friendly features and integrated functionalities. Whether you are shoe seller or the ice-cream making machine retailer, an instructor in some college or run a fitness club, whoever you are and where ever you work, it is just the right place to talk about your business. It will go viral and cost-effective too. You wouldn't be needing much amount to waste on offline media i.e. hoardings, Billboards etc.
Now let's see how you can build an awesome Twitter Marketing Strategy for your small sized business to make it a bigger one.
Who you approach to?
Targeting your niche market is the fundamental step to follow. Study about your niche market; know what they like and what they don't. Know about their demographics, preferences, buying pattern, interest, psyche and everything related to them. Home work is essential before presenting your product to them. Once you are done with their likeness and dislike-ness, you would be able to develop a persona that will inspire them and they will follow you eventually.
They like you on Twitter eh? They might be your profitable and loyal customers in future. Begin with the liking thing.
Introduce yourself and then business
Make a light start and introduce yourself first and then shift to your business. Do not start with your business promotion and product's advertisement. Don't tell that how good you and how amazing your product is, because if they do not know you, they won't be giving much stress on what you say. Do we listen to our friends or strangers more?
First make them listen to you by introducing yourself in friendly and courteous gesture. Make them comfortable, let them noticing you and then talk about your business and product in a gradual manner.
Help as much as you can
Are you thinking how could you help people around you? I tell you. Retweet their causes, share relevant content that could help people, post links of their interests, take part in their competitions, voting, and polling, announce good news (mainly) and news they should know and show the motivational side of your personality. There are hundreds of Tweeples who actually are being applauded and followed by thousands of followers just because of their uplifting and motivational doses, quotations and sayings.
Be the positive energy.
This is an initial phase of building professional and responsible corporate image of a company. Twitter marketing strategy will start in the second phase. To know about the second phase, buzz me at www.inkatechnology.co.uk
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