How to outsource content?

Outsourcing content for your website and SEO purposes is becoming more popular and

economical as business owners lack the time or expertise to do it themselves. While you may be nervous at first to allow someone else to do such a critical task, finding a competent freelance writer or service is quite easy to do. More importantly, once you find a reputable company to complete it for you, you can continue to use them when new projects arise.

The most important rule when you begin to outsource content is to control the topics that you want covered, the keyword phrases to be included and the overall length of the article itself. Only you know what it is you want covered and leaving topic selection to someone who may not have expertise in your field can end up being a huge waste of time and money. Additionally, by selecting the keywords you want included in your content you ensure that the article remains on topic and doesn't drift in a different location.

The number of writers offering content writing is expanding on a daily basis so pricing has continued to drop. Do not be lured in by cheap article writers who churn out thousands of words on a daily basis. You need to be sure that the freelancer you chose is either competent in your field or does proper research in order to create a professional article. Selecting a native English writer is not always necessary but request samples of previous work to ensure the writer has a fluent writing style and isn't prone to grammatical errors.

Lastly, don't be afraid to ask for revisions to an article if you're not happy with it. If you're mostly satisfied with what has been delivered and want to alter it slightly, go ahead. There may come a time where the writer has written something entirely different then what you had anticipated. If that's that case, request a rewrite or start searching for a new writer to buy content from.

How to outsource content?

By: James Connor

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