How to remain compliant when engaging in e-mail marketing
How to remain compliant when engaging in e-mail marketing
E-Mail marketing provides yet another way to monetise your traffic and leverage every potential pound from your website. E-Mail marketing is essentially the process of obtaining contact information from visitors to your website and then marketing to these subscribers using an e-mail marketing tool that gives you the option of creating customised mailings which you can use to promote your products. One of the greatest benefits when it comes to e-mail marketing is the opportunity to send your mailings to a list of targeted prospects unlike other forms of online marketing, E-Mail Marketing allows you to focus on the segments of your customer base or traffic that has actually expressed a tangible interest in finding out more about what you have to offer. While E-Mail marketing presents a fantastic opportunity, there is still a number of legalities that must be met in order to ensure your e-mails remain compliant this article will go into more depth about what you need to do.
One of the first things you need to do to remain compliant is to introduce an opt-in to your e-mail list this means that the person who subscribes to your list must actually have expressed an interest to subscribe. This rule is in place for a reason, namely to prevent certain unscrupulous internet marketers from sending out e-mails to people who have not actually expressed a desire to receive an e-mail. Alongside this requirement, and list host must also provide the user the opportunity to unsubscribe from the list at any time. All that the user should have to do to be able to unsubscribe is either reply to an e-mail or click an unsubscribe link in the e-mails you send on. This unsubscribe link should be included in each and every e-mail you send out.
Another important requirement that you must meet is to ensure that your e-mail subject line includes the address of the domain from which the e-mail has been sent from. The subject line is one of the most important aspects of e-mail marketing a subject line can mean the difference between getting people to read your e-mail and your e-mails ending up in your subscribers' deleted items. Make sure you pay some attention to your subject line and in particular try and avoid "spammy" words like "buy" or the placement of "spam-like" characters including dollar signs in the subject line.