Htc One X It Is Quite There, But Not Yet!

The Taiwanese mobile phone giant has not been doing well since the last couple of quarters

. With its Sensation series of devices not at all creating the sparkle in the UK mobile phone marketplace and elsewhere and sales generally being down, HTC Corporation naturally had its targets set rather high for the HTC One X and justifiably so.

The rather rave reviews and the above average sales of the HTC One X Deals smartphone device that is outselling the Nokia Lumia 900 as well as the Sony Xperia S in several markets besides the UK had indeed were giving clear indications that finally HTC has landed a smartphone that will deliver.

HTC obviously wanted the HTC One X handset to recreate the kind and level of magic that a few years ago its original Desire did. This sadly has not happened.

Here, the question arises as to why it is so? Well, the problems or issues pounce on you in a rather unexpected way and all at one go. This phenomenon is probably the inherent nature of the insanely competitive smartphone sector itself.

When it brought the HTC One X, HTC even in its infinite wisdom had not bargained for this level of an overwhelming sweep of the markets by both the Samsung Galaxy S3 as well as the Apple iPhone 4S.

Worst, the technology firm also had to face the legal music with Apple Inc stalling its timely release in the American commercial market thereby losing crucial time and money. Adding further to its woes was the continued economic recession in Europe resulting in low key buying of smartphone in UK, France Germany, etc.

Technically speaking, there is lot of truth in HTCs claim that its HTC One X is better in many ways than the best selling and the current number one smartphone the Samsung Galaxy S3. But where the South Korean electronics giant scored is in its over the top, relentless and extraordinarily aggressive marketing campaign for the third generation Galaxy S smartphone device.

Samsung which was also facing more than its share of patent issues with Apple, took on the Apple iPhone 4S and its maker like you would the bull by the horn and you can see the result.

Frankly put, there is very little that separates the smartphones of the top four or five players. You do need to back your beyond compare products with some imaginative and powerful marketing.

by: Marryroy

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