The partnership with FIFA as official sponsor of the 2010 World Cup has brought the
Hyundai's reputation added to all the markets they serve.A study conducted by Echo Research has revealed that Hyundai has recorded the highest increase in recognition of all sponsors of the 2010 World Cup.
This study comes with numerous reports that have shown success in the Hyundai brand image through partnership signed on as partners with FIFA World Cup 2010. Hyundai's brand awareness increased by 5% and the traffic on the web portal of the brand also increased significantly. Increase awareness has been registered in the UK among the 1,000 respondents. Brand awareness has increased three times in the Netherlands in the period of the 2010 FIFA World Cup.
Both men and women have contributed to Hyundai's added reputation during the 2010 World Cup. The most significant contribution has been brought in the eyes of women aged between 20 and 29 years, and then to men between 30 and 39 years. The folks at Hyundai have been subject to 5% of all online discussions held during the World Cup in 2010, say those from market research company Nielsen McKinsey. Thus, Hyundai ranked in the top six most commented trade partner in 2010 World Cup in South Africa.
Online searches in the UK that aimed Hyundai brand got to 10%, bringing Hyundai in the top of the car manufacturers. The entire automotive industry online searches grew to more than three percent during the 2010 World Cup.
Hyundai has achieved promotion to a high international status through official partnership of this competition, throught which has provided more than 600 automotive entertainment.Hyundai presented the football matches from the World Cup to fans around the globe in a spectacular way : 60 square meters displays in 20 Entertainement Parks called "Hyundai Fan Park".