Identifying A Company In Its Most Simple Form: Logo Design
Generating brand consciousness is one of the important steps in advertising a organizations product
. A companys brand is the base of their business. The definition of brand is often described as an organization, service, or product with a character that is shaped by the perceptions of the audience. Which means, a companys brand is their corporate image, which reflects the values and goals of the organization in it's entirety. So what identifies a business in its most authentic form? Either a simple graphic symbol or icon? Or as the company name in a stylized font, or a mix of the two? Its the companys logo design.
One part of an advertising approach is hiring a graphic design team that has the knowledge and uniqueness to help conceptualize and grow not only the logo design, but also all the other visually related items such as letterhead, business cards, envelopes, flyers, brochures, books, and websites that make up a companys identity. Since a logo is a symbol of the business in its entirety, it is one of the primary visual devises for a corporation. It is there to identify the company, but not to give a long explanation about the company. The top rated logos are visual designs that are eye-catching and able to plainly communicate to the consumer, the businesss message, values, and aims.
Establishing a good logo design is not a simple task. It usually requires an in depth amount of involvement between the marketing team and the design agency. Even if you decide to hire an outside graphic design business, use them as an extension of the marketing team inside of your business or company. They will recognize that a logo requires a clear idea about the message and ideals of the brand, as well as an awareness of the consumer or target group. Included in the design procedure is formulating the concept, doing initial sketches, finalizing the logo concept, and identifying the theme colors and structure. Clear communication between the marketing and graphic groups is very important.
Premium identity design must create sturdy, balanced images without extras that will clutter the appearance. You want an image that is exceptional and bold with a font that is easy to read, making it easy for your target audience to remember at a glance. One important tip that graphic students learn at school when developing logos or web sites is that the design needs to work well in black, white, and grey tones before adding color. Color can add clutter. If the layout, tonal contrast, font sizes etc are effective in black, white, and grey tones, the layout should also be successful if color is added. Look at a potential graphic designer's portforolio and see if their designs pass this test.
Having said that, color is considered important to brand recognition. However, it should not battle with the functionality of the logo design. There are many articles and books that talk about the psychology of color and how colors will have an impact on ones subconscious. Suffice to say that many colors are associated with or can trigger certain feelings. For instance: subdued tones and lower saturation often communicate reliability, quality, or relaxation, where as bright colors such as red, oranges, and yellows are associated with energy and attracting attention. Although there are no hard and fast rules, studying the target market will help you figure out color usage. Observe how your graphic artists make use of color in their designs.
The details in the design can make or break its impression. When it comes to accomplishing a logo, choosing the best font is one of the major choices a graphic artist will make. Ferquently, a logo fails because of inadequate font choices. Experienced graphic artists are very conscious of diverse type fonts and apply them in highly creative ways.
Successful logo design can make a organization memorable. Graphic designers should not try to fit every element of a firm into one small logo.
To frequently redesign logos is counterproductive. As a result, it is well worth the time and money to produce a wonderful logo, the first time. In today's go-get-er environment it is of most importance that your image clearly articulates who you are. Find the best graphic design studio to help you achieve this through the modern graphics by a well seasoned design team.
by: Holly Madison
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