Illegal Advertising Of Medical Reasons Repeated Exposure - Illegal Advertising - Pharmaceutical

April 19, 2010, the State Food Drugs Authority announced the 2010 No

. 1 illicit drugs, Medical Devices , Health food Advertisement Notice summary, exposure, including "the forefront of green tea" and seven kinds of illegal advertising of medical products. State Food and Drug Administration advise consumers to the doctor or buy drugs under the guidance of pharmacists; health food is not therapeutic, not a substitute for drugs, be careful to buy.

Illegal advertising of medical drugs has become a community-wide concern, is also of concern to the government and the masses of the hot topics. Data show that illegal drug ads published issue of health care have been very serious: It is reported that the State Food and Drug Administration announced in 2010, the first a summary notice period, the provinces (autonomous regions and municipalities) food and drug supervision and management departments to publish illegal advertisements, notice, etc. , communications and industrial and commercial administration department of the transfer of illegal drugs a total of 18,465 times advertising, illegal advertising of medical devices 949 times, a total of 5,431 illegal health food advertising time. Cancel or withdraw the approval due to serious tampering with the contents of the seven propaganda for illegal drugs advertising, two medical device advertising, and 6 health food ads of approval. Beijing and 17 provinces (autonomous regions and municipalities) to take on illegal advertising related products suspended 191 times Sell Administrative coercive measures.

Illegal drug advertisements why so rampant, repeated prohibitions?

In fact, the relevant departments have been strengthened Medicine Illegal advertising of health supervision, such as the annual state and national municipal departments will regularly publish the local Drug Administration drugs, Health Products , Medical devices and other illegal advertising, the relevant enterprise products available to the public, and transferred to the same level industrial and commercial administrative department for investigation. Pharmaceutical advertising the illegal actions have also been a degree of containment. However, time and time again against regulation, the variety of network advertising will continue to frequent illegal drugs into people's vision, governance illegal advertising of medical drugs has become a major problem at present. The author appears to illegal drug advertisements

Repeated three main reasons: First, unscrupulous operators

driven by profit Number of unscrupulous operators driven by the high interest, in total disregard of basic business ethics, to use exaggerated language the temptation to carry out false propaganda on the network, or even fictional review of batch fabricated advertising, selling counterfeit drugs, with rapidly rising site visits to earn high profits.

Two existing media publish or broadcast advertising regulatory system is not perfect, not standardized

Media advertising should be strict compliance with laws, regulations, and establish good media image, refused to publish exaggerated features, ensuring effective health care, pharmaceutical advertising; consciously purify the advertising market, as consumers to create objective, fair and healthy consumption environment.

Third, inadequate supervision and the relevant departments

Present, China's advertising market lacks a sound legal environment and industry structure, Misleading and false medical advertising medical consumption, damage to the health of patients with adverse social impact and danger than at present whether it is "Advertising Law" or "medical advertising management approach" set out by the punitive measures, legal obligations, some too small. This is clearly not enough to make it a beating, but will not produce much to curb the social effects of its continued illegal. Other hand, some foreign countries, pharmaceutical fine enough to make it illegal advertising bankruptcy.

by: gaga

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