Implementation Of Weak Sales Team

Most of the growth of enterprises will feel with their own sales team execution is not enough

, because they found that, compared with those Nike Air Max 2009 brands, its own distribution rate is always high enough, the product variety in the terminal of the shelves are always incomplete, the terminal's display performance still not strong, the implementation of promotions is not always in place ... ... To this end, business owners tend to believe that sales is not enough input, always on one side and business dealers say the conditions would not suffer, poor execution, weak positive, overall combat capability is low, often for short-term results and do some great harm on the market approach. The fact that the lack of clear strategy and business ideas and models, lack of effective incentives for sales staff and not enough guidance about.

Living in a food industry enterprises in the third group, the scope of the market concentrated in two or three provinces, the rural market dominated mainly by dealers through wholesale channels to radiation, there are dozens of sales people, mostly in the form of business travel, the main and dealers is to establish a good personal connections between the basic no Nike Air Max 90 brand communication and promotion to the main sales channels for rebate form. Two or three years, the company encountered the "ceiling" and can not break: sales never topped 300 million yuan, profits decline, the low-end product line, brand image is poor, new product promotion is unsuccessful, poor execution sales team Almost growth companies can meet the "ceiling" are met! In this regard, the enterprise into a confusing, albeit also tried a variety of methods, continuous adjustment of the number of any director of marketing, but the problem has not been resolved.

by: slary

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