Importance And Use Of Meta Tags During The Search Engine Optimization

Once the website is ready with the up to date content a small but very essential step has to be applied

. Neither much efforts nor extra skills are required in the application of this method. But if applied, it shall create a remarkable difference in the number of hits that are received by your website. This is none other than the use of Meta tags which is widely used by SEO Adelaide and SEO Melbourne.

They have been used since the time the crawler algorithms were not as effective as they are today. The common words that were used by the people to search were stuffed here. In simple words it can be define using the term metadata that is data about data. The tag provides metadata about the HTML document. This data will not be displayed on the page, but will be parsable by the machine. The different elements of the tag are used to specify page description, keywords, author of the document, last modified and other metadata.

The Meta tag is always placed in the head element of the page.The metadata can be used by browsers, search engines or other web services. The following is the syntax where some tags are optional whereas some are mandatory:

A proper understanding of the tag is very important and it is explained below: Description: It is used to describe the content of the site in a single sentence with the assistance of keywords. So be descriptive, think about what a potential visitor might click on not stuffing. Keywords: All the important keywords for the particular page are specified over here separated by commas.

For Google adding the Description Meta Tag wont result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your listings. All other attributes including the Keywords are either completely ignored or wont result in a ranking boost.Yahoo says they use the Keyword Meta Tag when it ranks a page. So it makes sense to add one for Yahoo and any other minor search engines that still use. Also there are directories and other websites that automatically take this information to create a listing to your site.

Although this technique is not given much importance but it can create a remarkable difference to your website as per the research done by SEO Adelaide and SEO Melbourne. They have high performance of ranking strategies and can boost any website performance in the search Engine.

by: vilsonkarl

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