Importance Of Colour Printed Business Stationery In Business Promotion

Business stationery is your corporate face

Business stationery is your corporate face. Business cards are the first thing a prospective client sees from your company at a meeting or a presentation. When you are networking to promote your business, sell your services and sell yourself, first impressions are important. After you exchange your business card with a prospect, it will be judged. Your cards should be memorable, reflecting the quality, professionalism and creativity of your business. Letterheads are also used to communicate important messages externally. Therefore it is of paramount importance that your business cards, letterheads and other stationery items are used as an effective marketing tool. In addition to business cards and letterheads business stationery may include compliment slips, envelopes, flyers, roller stands, brochures, folders etc.

Colour printed Stationery with your Business logo can dramatically improve response to any marketing campaign. People are 55% more likely to pick up a full colour mailer first and even more astonishing, 85% are more likely to buy a product promoted in full colour printing.

Full colour stationary gives a strong impression of the company it is designed for. The high resolution graphics of the full colour stationary gives it a striking and eye-catching edge over two-colour stationary. Colour stationery is very popular business gift item and office tool and is of fundamental importance in advertising any big business today.

Reflect your company in a good beam and let people know you are serious about your business by utilizing colour printed letterhead or stationery.

Whatever your needs, from brochures, leaflets, post cards, newsletters, catalogues and more, Colour Printing Online make sure that your marketing literature will generate business, set your organisation apart from the crowd, create a distinctive identity and personality that engages effectively visually and promotes an appealing and professional image to your customers.

by: Jim Strange

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