Importance Of Integrated Marketing Services

Integrated Marketing Communication (IMC) as defined by the American Marketing Associations

is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. It takes into consideration each and every single possible way in which a company and its consumer communicated with each other. This comprises of traditional as well as non-traditional media, and both online and offline.

Traditional media generally refer to the mass-media that is the use of radio, television and newspapers. As business organizations figure out new and advanced methods for service and product promotion, there is a wide range of non-traditional media to get connected to the market, such as viral videos, local store events, using social media such as MySpace, Facebook, and Multiply and many more. Online marketing channels have gained momentum today with the advent of search engine optimization (SEO), podcasts, blogs, social media and other types of online workshops. TV shows and online affiliate programs, pay-per-click schemes and so on. Apart from the traditional mass media, offline marketing channels comprise of public relations, direct mail campaigns, using billboards and industry analyst relations.

Irrespective whether you are a fast moving consumer goods company or a sole proprietorship firm the main objective always centers around how the business can keep on growing. The main objective of integrated marketing services is to collate all the aspects of a corporation i.e. sales, advertising, public relations, sales support, direct marketing, and customer service in a single, unified force than having these separate domains work in isolation. The reasons why integrated marketing services are essential important are listed below:

* It helps in making more contact points

* Results in more specialized media

* Today its an era of customer is the king and IMC helps in catering to the customers in an efficient way

* Marketing has become more data-based

* Internet use has become much more prevalent

Keeping these factors in mind companies specializing in lead nurturing with their integrated marketing services helps to connect and integrate prospects with the companys agenda. The objective is to set up and retain communication that is professional, consistent and offered in various mediums to prospects all throughout a campaign. These companies with their select partners offer integrate marketing strategies and tactics that is combined with teleprospecting services in order to offer a wholesome mix of sales and marketing.

by: Martinlobo

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