Importance Of Press Releases Submission And Benefits

The online press release plays very important role when it comes to play important information and updates on the World Wide Web.

With the help of online press releases, a website owner will be able to inform the launching of a new website, updates or promoting new products or services. The online press release submission may be able to provide additional advertising that will prove very important in gaining costly online exposure for your business. A press release is a recorded or written communication usually implemented towards members of the press. It generally serves to broadcast an important event that may have some news value. The importance of the online press release helps provide added publicity to a new or existing website.

In important report, titled Search Marketing Benchmark Guide, Marketing Sherpa reported that online press releases, combined with organic search engine optimization, are one of the most effective Internet marketing strategies.

Advertising litter and information saturation have made traditional media less attractive to consumers, who prefer to consume news when they want it and where they want it.

There are many online news wire services such as prnewswire (www.prnewswire.com), BusinessWire (www.businesswire.com) and prweb (www.prweb.com) that will distribute your press releases to the trade media, online portals, and news web sites and to mainstream media houses. All important news search engines such as Google News, Yahoo News etc include press releases in their search result pages. Submitting your press release to these news wires gives it good chance of making it to news search engines.

Getting into the news search engines is one part of the story. Making sure it ranks higher when someone searches for it requires good writing, good structure and well-targeted and deployed keywords.

Good online press release tips:-

The reversed pyramid: This is the difficult way to tell a news story. Structure the information in decreasing order of importance. Starting with the most important and therefore the most important keywords and key phrases and end with the least important.

Place your keywords effectively: At the starting of promotion take at least three keywords or key phrases that you want to promote. On news search engines, proper research and keyword selection are more important than on traditional web search engines. Make sure you set up these keywords in important areas such as the headline, summary, first paragraph, sub-heads etc. Of course, you should not go overboard with your keyword deployment or search engines algorithms might penalize you for stuffing. Place your important keywords to a density of around 2 percent of the total no. of words in a page.

Structure it well: Start with an attractive headline and a short, crisp summary of your press release. Make your press release more attractive by adding the sub heading. Add note about your company at the end of your release, with its Web site address, and contact details.

Excellent Linking Practices: Link to major areas of your website from within the press release. For moment, if you are conversation about a particular product or service, use it as anchor text to link to the appropriate page on your web site.

by: Mahendra Singh

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