Over the past two decades, one technical development which has brought no less than a revolution in this world is mobile phones
. It will certainly not be an exaggeration to say that since the advent of cell phones our lives are not same at all. Whether it is about personal or professional, carrying out any aspect without the assistance of mobile phones seems to be impossible.
Although, telecommunication revolution was a great benefit for the entire world; but underserved and underdeveloped part of the world took greatest benefit of this blessing. From making cheap telephone calls to the option of free SMS messaging; it has been a benefit for the dweller of third world.
Communication structure was almost decimated before the introduction of mobile services in developing countries. Little and easy communication would take days or months to take place through letters or other means. Giant strides in the world of telecommunication have made it extremely easy for the people of third world to communicate with each other.
One of the most famous and useful feature of cell phones is SMS. SMS is the acronym of short messaging service. Now a day, this option has developed so much that people can even send free text to other mobile holders.
SMS and Business:
SMS is contributing big time in the world of business. One business activity, marketing, has totally been transformed since the intervention of text messages in business marketing. Text messages are benefiting business organizations in various ways. Some of the ways are given below:
Saves money: marketing used to be the biggest expense for the business organizations. Most of the time small businesses with limited funds would not compete with mammoth organizations due to lack of marketing funds. Text messages have made it extremely easier for the business organizations. Further things have been made easier with the option of send free SMS online.
Maximum reach: text messages allow business organizations to convey the news and information about their business to the maximum number of people in less than couple of seconds. One SMS can be sent to millions of people at one time. This is the reason that it has become the first priority of business organizations across the globe. Even the organizations with abundant resources and money are resorting to this form of marketing just to ensure they are keeping up well with the rest of the world.
Conclusion: to be precise, text messages have become indispensable for our personal lives and for business organizations as well.