The practice of paying heed to what the customers have to say is a very modern trend in business. Online reputation management experts can respond to the feedback instantly with solutions. Reputation management services can coordinate with the customer service team and solve the issues posted by the users. When you solve the problem, you can post a rebuttal to the post written by the user. Doing that publicly will inform others in the network that you have a back-up system in place that takes issues into account and solves them. It builds up a favorable impression about your brand and you get a steady base of loyal, active, dedicated customers.