Importance of Relationship Marketing and Measuring Public Relations R.O.I. Go Hand-In-Hand

(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc

. has published the November 2010 issue of its News You Can Use newsletter, which includes a feature article on how to effectively measure the return on investment for public relations efforts and a "Helpful Hints" piece on the importance of relationship marketing.

"Measuring the R.O.I. of Your PR Efforts" and "Why Relationship Marketing is Essential to Growing Sales" are both available free of charge via StrategicMessaging.net.

"Whether a company employs in-house public relations staff or outsources its communications function, paying close attention to several key areas will ensure investments of manpower and money are being well-spent," explained David D. Menzies, president of Menzies Consulting, Inc.

According to Menzies, because many C-level executives are not trained in public relations their PR staffers or outsourced firms can skew results to make it look like they're doing a good job with a company's campaign when in reality it is missing the mark with securing high-profile coverage and getting in front of target audiences.

"Managers just don't know any better, unfortunately, so they end-up paying more than they need to get results rather than re-allocating financials to hiring more salespeople or investing in technology," he said.

The relationship marketing piece serves as a primer on this important aspect of marketing, Menzies said, adding that industry groups repeatedly point to it as one of the most effective approaches to building confidence with prospects across a myriad of market sectors from technology and life sciences to professional services and retail.

Both articles and the entire News You Can Use newsletter are available free of charge; to receive a copy, visit StrategicMessaging.net.

Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, and health care sectors. The firm operates out of the technology-rich Research Triangle Park region of North Carolina, servicing clients throughout the U.S. and overseas looking to improve their market share through professional public relations and strategic messaging. More information is available online at StrategicMessaging.net.

Importance of Relationship Marketing and Measuring Public Relations R.O.I. Go Hand-In-Hand

By: David D. Menzies

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