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Important Differences Between Seo And Sem

Although both can be integral to the search engine universe

, there are still large differences between SEO and SEM in terms of features and how they get implemented. Many have said that India is a part of SEO or SEM division of India. SEO envelopes factors such as meta tags, keywords and density, titles, and HTML coding where as SEM includes factors such as search engine submissions, directory items, paid inclusions and some others. SEO optimization could include use of the website to make available all methods available as SEM, which includes extensive use of marketing methodologies used for marketing any entity on the web. SEO can say that is a division of many divisions of SEM as it is basically carried out to improve brand equity and the presence of that product.

Some of the methods used in the practice of SEO include the use of HTML and XML maps some of the measures advanced the use of XML Sitemaps and flat text files with the names of URL. SEM as a process as a whole includes many other features such as pay per click advertising and pay per inclusion. These two methods of support for marketing campaigns quite belligerent and allow for the incorporation of paying for publication. These listings are paid for by a very effective way of drawing in traffic, and also a proven way to bring more people.

SEM is one of the most famous and renowned Internet marketing, where they can be marketed through the entity as a barrage of SEO methods, which happens to be one of the most charismatic and efficient website optimization . All the features involved in the optimization of the website are very environmentally friendly and ethical, and represent the best quality, authenticity. SEO ensures that when the user types the keyword is necessary, the web page appears on the front page of the search results in no time. SEM says that when the user searches for the service in question via the Internet, the portal for the promotion is one of the first presented.

The commonality is that both is the optimization or Internet marketing, both are done very nice and very efficient in all types of forums. These are special places that attract maximum traffic and personnel involved in both processes ensure that are covered very well.


SEO is, without doubt, but part of SERM, but has its own identity. It can not be equated with anything and its value is incomparable. You may be right, said that without SEO, SEM would be incomplete. SEM certainly covers a wider cosmos or area, but after mentioning that it's not like SEO is less. Websites can only get better ranking through SEO services and without it, the websites will have to go eat cake. Both have their own space and both are essential for the improvement of the sites.

by: khecharaconsultant
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