Important Objectives of Packaging

The function of packaging is not simply only physical protection but also marketing

, barrier protection, security, information, convenience and portion control. With the advent of modern technology, the packaging machinery such as candy wrapping machines and form fill seal machines have achieved a level of perfection. The main objectives of packaging are:

Physical Protection

Packaging of objects insures that they are protected against vibration, temperature, shock, compression, etc., among other things.

Barrier Protection

Keeping the objects in the packages fresh, clean and safe for shelf life is the primary function of packaging. Packaged objects need protection from water vapour, oxygen, dust, etc. Permeability is an important factor in practice designing. Many packages contain oxygen absorbers to increase the shelf life. Sometimes, controlled atmosphere is also maintained in food packaging.

Marketing

Packaging plays an important role in marketing. Good packaging and attractive labeling is used by sellers to promote potential buyers. In Package designing graphic design are used on the surface of the package to make it attractive.

Containment

Small articles are generally grouped together in packages for the purpose of efficiency. For example, a single box of thousand pens needs less space than thousand single pens. Liquid items and flowing items need containment.

Security

Packaging plays a significant function in cutting down the security risks during shipping & transportation. Improved packaging techniques are used to discourage tampering. It helps reduce the risks of pilferage. Modern packaging techniques include anti-theft devices such as RFID tags, dye-packs, and also electronic article surveillance tags that can be detected by gadgets.

Impart of Information

Packaging and labeling also tells use, transportation instructions, recycling, or disposing of the package. In some specialized fields such as medical, pharmaceutical, and chemical products, some special type of information is required by law.

Convenience

Packaging also adds to the convenience in handling, display, opening, distribution, sale, use and reuse.

Portion Control

In the medicinal and pharmaceutical field, the precise amount of contents is needed to control usage. Medicine tablets can be divided into packages that are of a more suitable size for individual use. It also helps in the control of inventory.

India has become a hub for packaging industry. Packaging machines in India are of world class level, and we can definitely say that packaging is of international standard.

Important Objectives of Packaging

By: parveen

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