Important Social Media Strategies In 2013

As of today, it is crucial for brands of all sizes & types from the point of social

media marketing empowerment, brands have to think, ponder and demystify the advanced social media strategies that are going to pay off your online marketing efforts in the coming years.

Word of Mouth Marketing : Word of mouth marketing has been one of the most powerful tools in the history of the marketing concept. Word of mouth marketing refers to the feedback of a product or service received from the reference sources in the form of family, friends and peers. Similarly, a social media agency should leverage the power of social connectivity. On the digital space, people share, recommend and review services or products of a company and consumers are more likely to respond to those recommendations than social media ads.

Diversify your Social Media Presence : While Facebook enjoys more than two billion users, the platform is, apparently, too large to ignore. It might not be the right platform for your brand, but the presence on Facebook can be leveraged for brand awareness rather than leads generation. However, to make an overall social media marketing count, one needs to look beyond Facebook. A recent analysis of over 100 social media accounts and their activities by Vizz Media reveals fascinating results. The report projects Facebook with the least lead conversion ration than a content rich blog and YouTube surfers.

Social Media on Mobile Devices : After the arrival of smartphones in the market, people started to access their social media accounts more frequently on their mobile devices. So the action plan for the coming years is to ensure that your consumers can access your site with user friendly social media applications regardless of whether they're using a computer, a smartphone, or a tablet.

Focus on the Visuals

At present, many businesses and organizations are indulged in text based content on their social media platforms, however, the time has arrived to give the visuals due respect by proposing the perfect blend of text and visual based content. However, the strategy needs to be followed attentively because it varies for different social platforms. For instance, text-based content make sense for Twitter but not for Facebook. In fact, Facebook is the best example for text and visual mix posts. Simply add photos, videos along with interesting captions to engage your audience.

by: Dharmender Kumar

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