, you must follow some very simple SEO rules. Make sure your site's structure can be easily navigated by both your visitors and the search engines. Try to keep your site's hierarchy simple, with all your pages reachable from the home page. Most webmasters just use three levels - homepage, topics and sub-topics - with all pages linking back to your homepage and no more than 3 clicks away from it. It is also a good idea to have a sitemap link on each page so that you don't leave your visitors stranded. Check with Google's Starter Guide for more information on how to create a proper lay-out.