Important Website Design Tips

In todays super competitive world, it is very essential for almost all the business

organizations to have an online presence without which one would be far behind its competitors. The chances are more for such organizations to lose in this fast emerging online business sector.

There are several ways to be active in the Internet. It can be through a website, a blog, an internet forum or message board, or a social networking page, etc. Among all these, having a website is the most accepted and used means of having an identity in the Internet. But just hiring a web designing company and merely creating a website will never be counted in the vast online world. Thus, the website should be both professional and effective so that it can function as a valuable tool to take your business ahead.

In order to be effective, every website should be unique in its appearance and functionality. It should stand out from the rest. Let us put it in one word that is usability. In website language, usability is what makes your visitors feel easy to browse through your website and get the information they needed.

As website design in India is finding new horizons, here are a few important tips for every web designing company, designer and their clients.

First impression makes the difference: Let the homepage of your website be attractive and aesthetically appealing. As there are thousands of websites it is important to create a positive initial impression to the visitor. If the visitors get interested in the homepage the possibilities are high that they would explore further through the links.

Keep it short and simple (KISS): A common misconception among web design and SEO companies specialized in SEO Services is that more content makes the site more SEO-friendly. But less content that is brilliantly crafted can also bring the site on the top of search engines. Use the content just enough to communicate the message. Apply attractive headlines and sub headlines. Huge images can make the pages slow. So, use photographs and graphics less in size and appropriate for the content.

Dont let your visitor search for the links: Make your website easy to navigate. The buttons and tabs are as important as the content and images. Make them clearly visible and easy to read. Select colors, backgrounds, special effects carefully and position them properly.

Keep a consistency in the flow: Keep a consistency in every element on your website. Follow standard colors and typefaces for every content such as headlines, footers, body copy, etc. Let the link colors and background effects remain consistent all through the site. Always keep a balance between the gray matter and the whitespace.

Make it for the reader: Keep your visitor in mind while designing every page of your website. If you are providing web designing services to your clients, have a clear understanding about the customers of your client. Have an idea of what the visitor would be looking for in the site and make it easy for them to find what they need. Use site maps for easy navigation and try to avoid annoying elements such as passwords, CAPTCHAs, etc.

by: Ved Bajpeyee

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