Improve your PPC campaigns with clever Adwords management

When you log into your Google Adwords account you may be taken aback at times by how many settings there are to choose from

. This can make your Adwords management something of a challenge at times and it is easy to miss an important setting that can adversely affect your performance. Seeking the best combination of settings is what clever Adwords management is all about and you can only really decide on what suits your PPC account or campaign by religiously testing them. Here is a quick overview of some of the settings available:

Locations & languages

If you can benefit from geo-targeting then use these settings. It can quickly help you to identify click rates in certain areas and you can effectively manage spend on PPC campaigns that are applicable to certain locations. You can choose to target individual cities, regions or countries depending on your campaign.

Networks and Devices

This is where you choose to run campaigns on the content network, search partners or Google search. You should also look at Devices as the rising use of Smartphones is making it necessary for WebPages to be smart phone friendly.

Bidding & Budget

There are two ways of managing your bids on Google - manual or automatic. If you want control over the budgets use manual but some people use automatic and get great results. You can also try out the Conversion Optimiser where you set a conversion goal for a campaign and Google helps to drum up additional conversions.

Position Preference and Delivery Method

Using position preference you allow Google to control your bids and place ads in a certain position or range. There are two options for delivery method - standard and accelerated. The standard method shows the ad at even intervals throughout the day. This helps you to keep track on budget so it lasts the whole day. The Accelerated option shows your ads as often as possible but doesn't take budget into account.

Schedule

An important part of Adwords management is checking the scheduling. There are options here to add a start date and an end date for a campaign. This helps you to remember when to stop campaigns and ad scheduling allows you to run ads at certain times in the day making the most of your budget.

These are some of the most important settings. If you want to update settings on various campaigns all at once then access the settings tab before you click on a campaign.

Improve your PPC campaigns with clever Adwords management

By: John Holland

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