Improved Telemarketing Practices To Achieve Better Results

Hearing the word telemarketing, what's the first thing that comes in your mind

? Like most individual, you apparently associate telemarketing with interrupted phone calls while your on dinner, just picking up the phone and found out service offerings that you think you don't need.This is the reason why many businesses and telemarketing companies have started to re-examine their telemarketing practices and programs. In many cases, the challenge lies not with the telemarketing services being employed, but with how telemarketing is performed and done.

Doing sales or marketing in the phone is not easy as it seems to be, nevertheless, one telemarketing strategy does not work for all people or company. Made-to-measure technique is the key in gaining success in this marketing channel. This kind of strategy involves making considerations as to how your arrangements will suit your sales plans and how well your clients or prospective customers will appreciate your efforts. You must also take a look at the kind of information you will provide and the methods you will use to reach your clients or potential customers. A personalized telemarketing approach has much chance of success than an undetermined outbound calling campaign.

Business-to-business (B2B) telemarketing is different from business-to-consumer (B2C) telemarketing generally because B2B phone marketing needs focus on please and give the needs of the business in a manner which will be beneficial for them too. Most company leaders and executives rarely have the opportunity to discuss product or service specifics over the phone with every single telemarketer who calls. High-level decision-makers will usually pick and choose from a group of providers that they think have the potential to give them what they really need before agreeing to talk to a representative on the phone. In many instances, an email catalog sent prior to the cold-call helps in reaching out to the prospect because it gives them an opportunity to review and familiarize themselves with the offer.

Due to the fact that key decision-makers are normally too busy or pressed for time, many telemarketers these days contact their mobile phones to reach them. Although this can be a better way to get a hold of prospects, cold-calling agents need to be extremely careful and will have to always request for permission to call them or send them product-related SMS. This is due to the federal and state telemarketing laws that have become stringent towards calling mobile phones for telesales. It is crucial to acquire permission from clients or prospective customers before committing in this practice to avoid being complained and worst, be penalized. Text messaging can be effective in reaching your prospective customers and be supplemental to your telemarketing efforts BUT make sure that you adhere to the telemarketing laws accordingly.

In the world of marketing and advertising, there are several instances when there is no easier and better way to reach your customers and prospects but to call them. This is specifically true when building your pipeline. Telemarketing is by far the best method to use for lead generation and appointment setting. The key is to apply variety on your telemarketing activities instead of sticking to the old script reading and canned responses that discourage customers and potential clients. More importantly, telemarketers should conduct themselves as professional teleselling people. The calls should be about the prospects and not about the company being represented. Representatives should focus on identifying the customers' needs and demands and demonstrate how the product or service can benefit them because with every telemarketing call they get, the ultimate question is "What's in it for us?".

Copyright (c) 2010 Matthew Harman

by: Matthew Harman

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