In 2008, 21.7 Million Iptv Users Grew 6 Percent-iptv, User, Alcatel-lucent - Network Radio And

Despite the Financial Crisis, but IPTV users in 2008 continued to show significant global growth

. Access to audiences thanks to a rich experience in promoting national policies favor and that the value of IPTV business with a bright future, large-scale IPTV business or operations will be the trend.

IPTV services Not long ago, Broadband Forum published in 2008 in all regions worldwide and the development of IPTV business. This report shows that compared to the global economy is not optimistic for the development of IPTV news from undoubtedly exciting.

Report shows the economy hardest hit by the cold?? North America in 2008 in the IPTV market to double the annual growth rate of 113% in the fourth quarter of IPTV services grew by 19%; Western Europe, Africa and the Middle East IPTV business also showed strong growth, the growth rate of more than 45%. Among these, France is the largest IPTV market in Western Europe, with more than half the number of users in the region.

The end of 2008, the global IPTV subscribers reached 21.7 million, an increase of more than 63% by the end of 2007. The development of IPTV in 2008 showed a massive operation IPTV service possible.

Rich experience gain audience favor IPTV has been able to buck the trend growth from the financial crisis, is clearly favored by the users is an important factor. The lack of traditional media interaction with the audience capacity, and features of IPTV technology to provide users with an excellent platform for interaction.

IPTV interactive real sense, expressed in its data transmission and reception entirely on IP networks, through the broadcast, multicast, unicast and other release, it can be very flexible to meet Electronic Menu, program reservation, real-time fast forward, rewind, accounting management, programming and other functions, which makes IPTV viewing audience not only to achieve individual needs, so the audience can also participate in television programs, to work with TV station Complete the program together.

Can be said, IPTV is not only a communications tool, it also has the inherent interactivity of the network and feedback. Since the creation of the BBS message boards and other communication channels, viewers can express their views while watching IPTV. Through audience feedback can be effective in real-time network television stations to adjust their programming.

The same time, IPTV is that it contains a rich experience of the great secret of success. IPTV has a unique time-lapse function, can be within 60 minutes of television programs for arbitrary pause, rewind and fast forward. If you are watching a live game, but suddenly something urgent to go look, let TV pause, came back out after finishing things can continue to play the game any one of the highlights will not leak to see; and if want to start in the afternoon witnessed the night before a film broadcast on television through IPTV is not difficult. In addition, you can participate in interactive programs, and enjoy information delivery, fashion games, e-commerce and other forms of service. To achieve all this, just use the computer mouse or the TV remote a little lightly.

In many families, the family sat in the living room at night watching TV, is still a major form of entertainment. Every evening prime time, television Variety show , Drama contests, and to use IPTV to demand a lot of wonderful variety show, watch live television on demand than in more free time. TV with IPTV on-demand, can be a set with a set of on-demand playback, unlike broadcast television had only one set of waiting to see a set. The IPTV also have a special "News" section, according to a news hot spot would be at different stages Make Corresponding feature, the audience thus eliminating the need for non-stop platform to find news of trouble, but will not miss important news.

Policy factors boosting users soar IPTV users in Europe and America is still the key to its soaring open regulatory environment that telecom operators have IPTV operation license, can provide IPTV services. United States and Europe IPTV licenses of the transmission network operator of the Telecommunications Authority issued by an independent, not pre-set limit the number of licenses, the application procedure is very simple. Meanwhile, the European countries to encourage telecommunications and management Radio Operators compete to provide telephone, Internet and TV triple play of services, a strong impetus to the development of IPTV.

Europe and the United States to basically set up Triple play A unified regulatory agency, may establish a unified regulatory policy. Through institutional reform, institutional integration, eliminating the drag caused by the original vertical structure, especially the elimination of supervision based on the content of conductive layer to the network layer of resistance, the formation of a unified regulatory objectives and coordination of policy.

According to Analysys International's investigation, in the United States, by a single regulatory body?? Federal Communications Commission xFCC to exercise unified broadcasting, telecommunications networks and services supervisory power. In France, the broadcasting and telecommunications policy has no significant barriers. For the development of IPTV, the French telecommunications and broadcasting systems have established a good working relationship, through television and other content providers to purchase radio and television programs, bearing in mind the difference between IPTV and Digital TV development, makes the complementary relationship between a benign form. Triple play based on the full recognition of South Korea to follow the European countries of the communications industry and the original radio and television industry has undergone major adjustments regulatory framework, establishment of a new major regulatory agencies?? Korean Broadcasting Communications Commission, and as a cabinet 5 exist directly under the Independent Commission. Japan has also stood the ubiquitous "ubiquitous networks" high, from a higher level to promote the development of telecommunication network, wide network and Internet integration.

View of this, the independent regulator and a reasonable regulatory regime is an important guarantee for the development of IPTV industry.

Unlimited business prospects Study found that commercial advertising time watching targeted advertising home users rarely change the channel, received non-addressable ads than for family units and 38% less time.

The results show a strong target advertising. Therefore, advertisers are gradually seeking to improve the efficiency and effectiveness of their advertising approach. Emergence of IPTV which had never before even considered advertising on television advertisers to start using this medium. Any small or medium size business, from law firms to the Sports Center, now available in a particular area or entrance targeted ads.

Alcatel-Lucent recently announced that it will work with Telefonica, Telefonica's Imagenio for the IPTV users in Spain, a nation-wide interactive IPTV advertising proof of concept pilot project. With this service, viewers can watch the remote control a consumer choice

by:gaga

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