Incorporating Offline Marketing Into Your System Can Triple Your Income

If you are like the typical online marketer, you probably seldom give any thought to reaching people who are offline.Most internet marketers use up their entire marketing budget on well known internet-based advertising techniques such as pay-per-click ads

, having articles written or hiring SEO specialists.Have you ever considered using some of that money in a different way, such as on traditional marketing methods that do not involve the internet? This requires a different mindset, but it could be quite profitable!

Flier distribution is very powerful but you need to know what your local laws say about it. Can you attach then to house doors? Are you allowed to slip them into mailboxes or under a car's windshield wiper? If you have a green light with the law then it is time to get some basic fliers designed and into circulation; you can opt to print them yourself and save some money, or you can have a freelancer do the work for you for a small fee. Spend a few nice afternoons walking around neighborhoods and distributing fliers to potential customers. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!

Placing regular display ads in newspapers is another potentially profitable tactic. Go through your local newspaper and ask yourself where a small ad might be effective. Display ads of a few inches or so are usually quite reasonable, depending on the circulation of your paper. If you advertise in the best section for your business, you can be found by many people who seldom surf the web. To find out how effective your ad is you might create a special coupon for your newspaper readers. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!

Pay for a spot in the phone book. Most online marketers never consider advertising in phone books. Although more and more people do their searches online you may be surprised that hundreds of millions of people still use phone books. The good news is, most phone books have an online version as well as a paper version.

There are so many ways to market your business to an offline clientele. The only limit to offline marketing is your imagination. All it takes is some creativity to reach anyone in your market. There are people out there that don't use computers to search but if you can get your URL in front of them with something interesting then even they will find their way to your site. Offline marketing should be one of your priorities considering the how much market share you can gain from simple techniques. The success of your business cannot be limited to the business you bring in through online methods. Do you think that the million dollar marketer use only online methods?

by: Caterina Christakos

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