Increase Traffic To Your Listings With These Tips
If you intend to make money on eBay, you have to focus on increasing traffic to your listings
. The more targeted traffic you get, the more customers you will make. The logic is very simple and there are very simple and easy ways to increase traffic to your listings.
Focus On Title
One of the most important factors that has proven very effective in generating targeted traffic is the title. One of the first things that a prospective customer sees is the title of your listing. An effective title will convince visitors to go to your listings. Increased traffic to your listings has a positive bearing on bids.
An effective title is one that has the right keywords. The right keywords are those that relate to the product and services that you are selling. When a prospective buyer searches for a product, he is going to type in certain keywords in the search field. If these keywords match the keywords used by you, your listings will be picked up.
Therefore, when you select your keywords you have to think like the customer. Think of terms and words your customer will use when they look for your products. Also, have a look at the keywords that your top competitors are using. This will give you an idea about the right keywords for your products.
Increase Exposure
Another great way to increase traffic to your listings is by increasing exposure to your listings. Those who are selling on eBay can use the Featured Plus option. This will ensure that your listings appear on top page of the featured item section. Listings that appear in the featured item section have a greater chance of being picked up by major search engines such as Google, Yahoo, Alta Vista, and others.
List In Several Categories
Listing items in several categories also increases traffic to listings. The categories that you list under should be relevant to the product you are selling. Obviously the seller will have to pay an insertion fee. Therefore, it is important for the seller to take into consideration the price of the item that he is selling. It is not worth it to go for multiple listings if the items are low priced. For medium and high priced items, this step is a must.
Your very own website or blog can help to increase traffic to your listings. Just make sure that your blog is linked to your listings.
Link
Another great way to generate traffic to your listings is to include links of the other products that you are selling in all your item listings. For example, if you are selling health-related guidebooks, you can include the link of your how to lose weight guide in the listing for a how to develop healthy eating habits guide. There are many people who will like to start eating healthy in order to lose weight, and they are more likely to click on the link.
If you are serious about making money on the eBay, then you have to pay careful attention to listing timings. Make sure that your listings end at times when the traffic is high. If your listings finish up at 4 AM, then there are very little chances of increasing traffic.
Study The Competition
All the top sellers have one thing in common--they study their competitors very carefully. And this is what you need to do also if you want to increase traffic and make money. Check out how your competitors are pricing their items, what terms they are offering and what sales strategies they are using. This will help you take advantage of opportunities and stay above the competition.
by: Jane M Dawson
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