Information Junkies – Part I

Information Junkies Part I

Information Junkies Part I

How many of you business owners recognize that you are obsessed in learning more information about certain topics? Any time a newsletter or ezine highlights that topic, you are all over it absorbing the details and either printing it off or saving it electronically. We get so caught up into the wisdom of the article that we fail to realize we have collected that same topic over and over and over again. If we could find all the copies of articles on that topic, we would probably see a pattern. But, what does that pattern reveal about us?

We are not talking about educating ourselves in a regular manner, we are talking about topics that seem to represent a phobia about not knowing enough, not being current, or wanting a cure. We are talking about information junkies defined as data hoarding. When is enough information enough? When are we satisfied?

One topic that comes to mind is that of sales methods. How to close a sale? How to get in the front door? How to make a positive impression on a prospect the first time? Endless articles have been written about this topic. If you are in business and want to maximize your time, you really want to know the magic steps to being successful at sales. The fear of not knowing enough, not being good enough and wanting a cure are huge. So, we wind up absorbing large amounts of information on the topic. But what then? Do we take action on what we learned or do we keep obtaining more information because that is safer than applying the information we already have and finding out that it is not the cure for the fear of not being good at sales?

One way to tame the junkie in us and become more objective about this topic is to sort through all of the advice. Create sub-categories of tips to see what the similarities are in the advice. See which tips are repeated the most as a way of prioritizing them. Then decide on which tips you will put into action. Then, here is the scary part, TRY IT! Measure your results and adjust your methods over a reasonable amount of time only as the measurement feedback indicates you should. Education is a learning process and becomes wisdom only as a result of applying it.

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