Integrate Your Blog - Ways To Integrate Blogs Onto Websites

Many successful, productive businesses have websites

. These websites help sell products and services. One thing in common successful sales-based websites have in common are blogs. You can integrate your blog onto a website and increase your chances of more sales. Your blog design and content should encourage your customers to work with you. If you are blogging frequently, your subscribing customers will get your updates quickly. Some customers may prefer to bookmark your blog and come back to it independently.

You can integrate a blog easily into a website. You can imbed a link directly on the homepage. You could also have an independent web tech insert the link for you. If your company has a website maintenance technician, that is the person who can insert a blog link for you. Adding a blog can definitely bring new and returning customers back to your website. One good example would be a publisher selling books. A blogger who works for the publisher could write up a review of a new book and post it. That blog is then sent to subscribers. Each new blogged book review would be available on the website for visitors.

Integrating blogs into websites is not difficult. Decide what features you may want your blog to provide, like videos, podcasts and/or picture links. It's not hard to imbed those in your blog or website. Your personal website probably already has the software tools or you can easily purchase software to integrate a blog. There are plenty of free blog host sites with software you can use. Make sure your blog is easy to identify by title and placement. Putting a blog link on a website page that people rarely visit is not a good idea. You can have other website owners imbed your blog into their websites and increase your traffic. This is a great way to encourage cross promotional sales. For personal websites, it's a great way to share and refer more related information with others.

When you integrate a blog into a website, be sure to direct the RSS feed so that readers can subscribe. You can do this on your stand-alone blog pages too. When you are ready to post your blog, it's a good idea to imbed your website address again too. This way the branding of your site is encouraged. Show readers they can simply click on a button to keep reading your blog updates with a subscription. Try to add a personal touch to otherwise static content. Organize your blog on your home page so it matches the tone and structure of your website.

by: Chadwick D Wilson

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